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Note 12 - Segment Information
 12 Months Ended
Dec. 31, 2020
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

12. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is segment EBITDA. As of December 31, 2020, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents operating results of AdParlor, LLC (see Note 13, Business acquisitions) and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

 

  

Year Ended December 31,

 

(In thousands)

 

2020

  

2019

 

Fluent segment revenue:

        

United States

 $258,819  $246,697 

International

  45,262   31,138 

Fluent segment revenue

 $304,081  $277,835 

All Other segment revenue:

        

United States

 $6,327  $3,304 

International

  311   545 

All Other segment revenue

 $6,638  $3,849 

Segment EBITDA

        

Fluent segment EBITDA

 $25,119  $18,511 

All Other segment EBITDA

  (1,438)  648 

Total EBITDA

  23,681   19,159 

Depreciation and amortization

  15,302   13,940 

Total income from operations

 $8,379  $5,219 

 

  

December 31,

  

December 31,

 
(In thousands) 2020  2019 

Total assets:

        

Fluent

 $292,616  $296,714 

All Other

  17,604   20,379 

Total assets

 $310,220  $317,093