XML 26 R15.htm IDEA: XBRL DOCUMENT v3.21.1
Note 9 - Segment Information
 3 Months Ended
Mar. 31, 2021
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is EBITDA. As of March 31, 2021, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results of AdParlor, LLC, and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

 

  

Three Months Ended March 31,

 
  

2021

  

2020

 

Fluent segment revenue:

        

United States

 $58,252  $68,151 

International

  9,290   9,411 

Fluent segment revenue

 $67,542  $77,562 

All Other segment revenue:

        

United States

 $2,597  $1,185 

International

  31   187 

All Other segment revenue

 $2,628  $1,372 

Segment EBITDA

        

Fluent segment EBITDA

 $1,410  $5,889 

All Other segment EBITDA

  (324)  (216)

Total EBITDA

  1,086   5,673 

Depreciation and amortization

  3,373   3,733 

Total (loss) income from operations

 $(2,287) $1,940 

 

  

March 31,

  

December 31,

 
  2021  2020 

Total assets:

      

Fluent

 $300,057  $292,616 

All Other

  15,230   17,604 

Total assets

 $315,287  $310,220