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Note 9 - Segment Information
 6 Months Ended
Jun. 30, 2021
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is EBITDA. As of June 30, 2021, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results of AdParlor, LLC, and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

 

  

Three Months Ended June 30,

  

Six Months Ended June 30,

 
  

2021

  

2020

  

2021

  

2020

 

Fluent segment revenue:

                

United States

 $59,306  $57,462  $117,558  $125,613 

International

  10,693   12,935   19,983   22,346 

Fluent segment revenue

 $69,999  $70,397  $137,541  $147,959 

All Other segment revenue:

                

United States

 $3,338  $1,012  $5,935  $2,197 

International

  41   100   72   287 

All Other segment revenue

 $3,379  $1,112  $6,007  $2,484 

Segment EBITDA

                

Fluent segment EBITDA

 $(1,582) $6,809  $(172) $12,698 

All Other segment EBITDA

  196   (1,171)  (128)  (1,387)

Total EBITDA

  (1,386)  5,638   (300)  11,311 

Depreciation and amortization

  3,366   3,853   6,739   7,586 

Total (loss) income from operations

 $(4,752) $1,785  $(7,039) $3,725 

 

  

June 30,

  

December 31,

 
  2021  2020 

Total assets:

      

Fluent

 $290,717  $292,616 

All Other

  20,153   17,604 

Total assets

 $310,870  $310,220