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Note 9 - Segment Information
 9 Months Ended
Sep. 30, 2021
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is EBITDA. As of September 30, 2021, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results of AdParlor, LLC, and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

 

  

Three Months Ended September 30,

  

Nine Months Ended September 30,

 
  

2021

  

2020

  

2021

  

2020

 

Fluent segment revenue:

                

United States

 $62,533  $63,894  $180,091  $189,507 

International

  20,058   12,832   40,041   35,178 

Fluent segment revenue

 $82,591  $76,726  $220,132  $224,685 

All Other segment revenue:

                

United States

 $3,259  $1,548  $9,194  $3,745 

International

  8   6   80   293 

All Other segment revenue

 $3,267  $1,554  $9,274  $4,038 

Segment EBITDA

                

Fluent segment EBITDA

 $684  $6,862  $512  $19,560 

All Other segment EBITDA

  469   (405)  341   (1,792)

Total EBITDA

  1,153   6,457   853   17,768 

Depreciation and amortization

  3,200   3,906   9,939   11,492 

Total (loss) income from operations

 $(2,047) $2,551  $(9,086) $6,276 

 

  

September 30,

  

December 31,

 
  2021  2020 

Total assets:

      

Fluent

 $288,015  $292,616 

All Other

  21,528   17,604 

Total assets

 $309,543  $310,220