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Note 9 - Segment Information
 3 Months Ended
Mar. 31, 2022
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation and amortization ("EBITDA"). As of March 31, 2022, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results of AdParlor, LLC, and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

 

  

Three Months Ended March 31,

 
  

2022

  

2021

 

Fluent segment revenue:

        

United States

 $60,659  $58,252 

International

  25,375   9,290 

Fluent segment revenue

 $86,034  $67,542 

All Other segment revenue:

        

United States

 $2,989  $2,597 

International

  40   31 

All Other segment revenue

 $3,029  $2,628 

Segment EBITDA

        

Fluent segment EBITDA

 $1,921  $1,410 

All Other segment EBITDA

  (243)  (324)

Total EBITDA

  1,678   1,086 

Depreciation and amortization

  3,307   3,373 

Total loss from operations

 $(1,629) $(2,287)

 

  

March 31,

  

December 31,

 
  2022  2021 

Total assets:

      

Fluent

 $290,311  $297,768 

All Other

  16,484   20,414 

Total assets

 $306,795  $318,182

 

 

As of March 31, 2022, long-lived assets are all located in the United States.

 

For the three months ended  March 31, 2022, the Company identified an international customer within the Fluent segment with revenue in the amount of $13,077 which represents 14.7% of consolidated revenue.