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Note 3 - Intangible Assets, Net

3 Months Ended

Mar. 31, 2022

Intangible Assets Disclosure [Text Block]

3. Intangible assets, net

Intangible assets, net, other than goodwill, consist of the following:

	*Amortization period (in years)*		*March 31, 2022*			*December 31, 2021*
Gross amount:
Software developed for internal use		3	$	10,603			9,552
Acquired proprietary technology		3-5		15,824			14,844
Customer relationships		5-10		38,068			37,886
Trade names		4-20		16,657			16,657
Domain names		20		195			191
Databases		5-10		31,292			31,292
Non-competition agreements		2-5		1,768			1,768
Total gross amount				114,407			112,190
Accumulated amortization:
Software developed for internal use				(5,864	)		(5,263	)
Acquired proprietary technology				(13,571	)		(13,402	)
Customer relationships				(31,317	)		(29,948	)
Trade names				(5,368	)		(5,145	)
Domain names				(60	)		(58	)
Databases				(21,521	)		(20,859	)
Non-competition agreements				(1,768	)		(1,768	)
Total accumulated amortization				(79,469	)		(76,443	)
Net intangible assets:
Software developed for internal use				4,739			4,289
Acquired proprietary technology				2,253			1,442
Customer relationships				6,751			7,938
Trade names				11,289			11,512
Domain names				135			133
Databases				9,771			10,433
Total intangible assets, net			$	34,938		$	35,747

The gross amounts associated with software developed for internal use primarily represent capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015 (the "Fluent LLC Acquisition"), the acquisition of Q Interactive, LLC, effective June 8, 2016 (the "Q Interactive Acquisition"), the acquisition of substantially all the assets of AdParlor, LLC. and certain of its affiliates, effective July 1, 2019 (the "AdParlor Acquisition"), the acquisition of a 50% interest in Winopoly (the "Initial Winopoly Acquisition"), effective April 1, 2020 (see Note 11, Business acquisition), and the acquisition of 100% interest in True North Loyalty, LLC. (the "True North Acquisition"), effective January 1, 2022 (see Note 11, Business acquisition). In connection with the Initial Winopoly Acquisition, the Company recorded 100% equity ownership for GAAP purposes due to Winopoly's status as a VIE for which the Company is a primary beneficiary, so no further intangible assets were acquired in connection with the Full Winopoly Acquisition described in Note 11, Business acquisition.

The Company completed its quarterly triggering event assessments for the three months ended March 31, 2022 and has determined that no triggering event had occurred requiring impairment assessments for its long-lived assets.

Amortization expense of $3,141 and $3,177 for the three months ended March 31, 2022 and 2021, respectively, is included in depreciation and amortization expenses in the consolidated statements of operations. As of March 31, 2022, intangible assets with a carrying amount of $968, included in the gross amount of software developed for internal use, have not commenced amortization, as they are not ready for their intended use.

As of March 31, 2022, estimated amortization expense related to the Company's intangible assets for the remainder of 2022 and through 2027 and thereafter are as follows:

Year	*March 31, 2022*
Remainder of 2022	$	7,828
2023		6,608
2024		6,459
2025		5,033
2026		1,450
2027 and thereafter		7,560
Total	$	34,938