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Note 9 - Segment Information
 6 Months Ended
Jun. 30, 2022
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation and amortization ("EBITDA"). As of June 30, 2022, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results of AdParlor, LLC, and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments for the three and six months ended June 30, 2022 and 2021 are shown in the following tables below:

 

  

Three Months Ended June 30,

  

Six Months Ended June 30,

 
  

2022

  

2021

  

2022

  

2021

 

Fluent segment revenue:

                

United States

 $54,684  $59,306  $115,343  $117,558 

International

  41,258  $10,693   66,633   19,983 

Fluent segment revenue

 $95,942  $69,999  $181,976  $137,541 

All Other segment revenue:

                

United States

 $2,387  $3,338  $5,376  $5,935 

International

  32   41   72   72 

All Other segment revenue

 $2,419  $3,379  $5,448  $6,007 

Segment EBITDA

                

Fluent segment EBITDA

 $(48,168) $(1,582) $(46,247) $(172)

All Other segment EBITDA

  108   196   (135)  (128)

Total EBITDA

  (48,060)  (1,386)  (46,382)  (300)

Depreciation and amortization

  3,332   3,366   6,639   6,739 

Total loss from operations

 $(51,392) $(4,752) $(53,021) $(7,039)

 

  

June 30,

  

December 31,

 
  2022  2021 

Total assets:

      

Fluent

 $241,703  $297,768 

All Other

  17,437   20,414 

Total assets

 $259,140  $318,182

 

 

As of June 30, 2022, long-lived assets are all located in the United States.

 

For the six months ended  June 30, 2022, the Company identified an international customer within the Fluent segment with revenue in the amount of $40,635 which represents 22% of consolidated revenue.