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Note 3 - Intangible Assets, Net | 9 Months Ended
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Sep. 30, 2022
Notes to Financial Statements |
Intangible Assets Disclosure [Text Block] | 3. Intangible assets, net Intangible assets, net, other than goodwill, consist of the following:
|  | Amortization period (in years) |  |  | September 30, 2022 |  |  | December 31, 2021 |
Gross amount: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  | 3 |  |  | $ | 12,842 |  |  |  | 9,552 |
Acquired proprietary technology |  |  | 3-5 |  |  |  | 15,871 |  |  |  | 14,844 |
Customer relationships |  |  | 5-10 |  |  |  | 38,068 |  |  |  | 37,886 |
Trade names |  |  | 4-20 |  |  |  | 16,657 |  |  |  | 16,657 |
Domain names |  |  | 20 |  |  |  | 195 |  |  |  | 191 |
Databases |  |  | 5-10 |  |  |  | 31,292 |  |  |  | 31,292 |
Non-competition agreements |  |  | 2-5 |  |  |  | 1,768 |  |  |  | 1,768 |
Total gross amount |  |  |  |  |  |  | 116,693 |  |  |  | 112,190 |
Accumulated amortization: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  |  |  |  |  | (7,301 | ) |  |  | (5,263 | )
Acquired proprietary technology |  |  |  |  |  |  | (14,131 | ) |  |  | (13,402 | )
Customer relationships |  |  |  |  |  |  | (34,053 | ) |  |  | (29,948 | )
Trade names |  |  |  |  |  |  | (5,815 | ) |  |  | (5,145 | )
Domain names |  |  |  |  |  |  | (65 | ) |  |  | (58 | )
Databases |  |  |  |  |  |  | (22,846 | ) |  |  | (20,859 | )
Non-competition agreements |  |  |  |  |  |  | (1,768 | ) |  |  | (1,768 | )
Total accumulated amortization |  |  |  |  |  |  | (85,979 | ) |  |  | (76,443 | )
Net intangible assets: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  |  |  |  |  | 5,541 |  |  |  | 4,289 |
Acquired proprietary technology |  |  |  |  |  |  | 1,740 |  |  |  | 1,442 |
Customer relationships |  |  |  |  |  |  | 4,015 |  |  |  | 7,938 |
Trade names |  |  |  |  |  |  | 10,842 |  |  |  | 11,512 |
Domain names |  |  |  |  |  |  | 130 |  |  |  | 133 |
Databases |  |  |  |  |  |  | 8,446 |  |  |  | 10,433 |
Total intangible assets, net |  |  |  |  |  | $ | 30,714 |  |  | $ | 35,747 |
The gross amounts associated with software developed for internal use primarily represents the capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015 (the "Fluent LLC Acquisition"), the acquisition of Q Interactive, LLC, effective June 8, 2016 (the "Q Interactive Acquisition"), the acquisition of substantially all the assets of AdParlor, LLC, and certain of its affiliates, effective July 1, 2019 (the "AdParlor Acquisition"), the acquisition of a 50% interest in Winopoly (the "Initial Winopoly Acquisition"), effective April 1, 2020 (Note 11, Business acquisition), and the acquisition of 100% interest in True North Loyalty, LLC, (the "True North Acquisition"), effective January 1, 2022 (Note 11, Business acquisition). In connection with the Initial Winopoly Acquisition, the Company recorded 100% equity ownership for GAAP purposes due to Winopoly's status as a VIE for which the Company is a primary beneficiary, so no further intangible assets were acquired in connection with the Full Winopoly Acquisition described in Note 11, Business acquisition. During the second quarter of 2022, the Company determined that the decline in its publicly traded stock price which resulted in a corresponding decline in its market capitalization constituted a triggering event. As such, the Company conducted an interim test of the recoverability of its long-lived assets. The Company continued to see a decline in its market capitalization for the third quarter of 2022 and conducted another recoverability test of its long-lived assets. Based on the results of the recoverability tests, which measured the Company's projected undiscounted cash flows as compared to the carrying value of the asset group, the Company determined that its long-lived assets were not impaired as of June 30, 2022 or September 30, 2022. The Company believes that the assumptions utilized in the impairment tests, including the estimation of future cash flows, were reasonable. Future tests may indicate impairment if actual future cash flows or other factors considered differ from the assumptions used in the prior interim impairment tests. Amortization expense of $3,292 and $3,006 for the three months ended September 30, 2022 and 2021, respectively, and $9,651 and $9,352, for the nine months ended September 30, 2022 and 2021, respectively, is included in depreciation and amortization expenses in the consolidated statements of operations. As of September 30, 2022, intangible assets with a carrying amount of $1,034, included in the gross amount of software developed for internal use, have not commenced amortization, as they are not ready for their intended use. As of September 30, 2022, estimated amortization expense related to the Company's intangible assets for the remainder of 2022 and through 2027 and thereafter are as follows:
Year |  | September 30, 2022 |
Remainder of 2022 |  | $ | 3,098 |
2023 |  |  | 7,182 |
2024 |  |  | 6,574 |
2025 |  |  | 5,184 |
2026 |  |  | 1,277 |
2027 and thereafter |  |  | 7,399 |
Total |  | $ | 30,714 |

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