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Note 9 - Segment Information
 9 Months Ended
Sep. 30, 2022
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation and amortization ("EBITDA"). As of September 30, 2022, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results of AdParlor, LLC, and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments for the three and nine months ended September 30, 2022 and 2021 are shown in the following tables below:

 

  

Three Months Ended September 30,

  

Nine Months Ended September 30,

 
  

2022

  

2021

  

2022

  

2021

 

Fluent segment revenue:

                

United States

 $53,853  $62,533  $169,197  $180,091 

International

  33,209  $20,058   99,841   40,041 

Fluent segment revenue

 $87,062  $82,591  $269,038  $220,132 

All Other segment revenue:

                

United States

 $1,984  $3,259  $7,360  $9,194 

International

  —   8   72   80 

All Other segment revenue

 $1,984  $3,267  $7,432  $9,274 

Segment EBITDA

                

Fluent segment EBITDA

 $4,192  $684  $(42,055) $512 

All Other segment EBITDA

  (167)  469   (302)  341 

Total EBITDA

  4,025   1,153   (42,357)  853 

Depreciation and amortization

  3,398   3,200   10,037   9,939 

Total income (loss) from operations

 $627  $(2,047) $(52,394) $(9,086)

 

  

September 30,

  

December 31,

 
  2022  2021 

Total assets:

      

Fluent

 $236,215  $297,768 

All Other

  16,803   20,414 

Total assets

 $253,018  $318,182

 

 

As of September 30, 2022, long-lived assets are all located in the United States.

 

For the nine months ended  September 30, 2022, the Company identified an international customer within the Fluent segment with revenue in the amount of $59,175 which represents 21% of consolidated revenue.