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Note 12 - Segment Information
 12 Months Ended
Dec. 31, 2023
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

12. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker ("CODM") in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is segment EBITDA. As of December 31, 2023, the Company has two operating segments and two corresponding reporting units, "Fluent" and "All Other," and one reportable segment. "All Other" represents operating results of AdParlor, LLC and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. "Fluent," for the purposes of segment reporting, represents the consolidated operating results of the Company excluding "All Other."

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

 

  

Year Ended December 31,

 

(In thousands)

 

2023

  

2022

 

Fluent segment revenue(1):

        

United States

 $175,528  $218,981 

International

  113,555   131,808 

Fluent segment revenue

 $289,083  $350,789 

All Other segment revenue(1):

        

United States

 $9,316  $10,273 

International

  —   72 

All Other segment revenue

 $9,316  $10,345 

Segment EBITDA

        

Fluent segment EBITDA

 $(47,760) $(106,109)

All Other segment EBITDA

  (1,494)  (268)

Total EBITDA

  (49,254)  (106,377)

Depreciation and amortization

  10,876   13,214 

Total loss from operations

 $(60,130) $(119,591)

 

(1)

Revenue aggregation is based upon location of the customer. 

 

  

December 31,

  

December 31,

 

(In thousands)

 

2023

  

2022

 

Total assets:

        

Fluent

 $97,629  $168,486 

All Other

  14,238   15,483 

Total assets

 $111,867  $183,969 

 

As of December 31, 2023, long-lived assets are all located in the United States.

 

For the year ended  December 31, 2023, the Company identified an international customer within the Fluent segment with revenue in the amount of $54,080 that represents 18% of consolidated revenue. In addition, 27% of the Company’s revenue is earned from customers located in Israel.