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Note 9 - Segment Information | 3 Months Ended
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Mar. 31, 2024
Notes to Financial Statements |
Segment Reporting Disclosure [Text Block] | 9. Segment information The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the CODM, in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation, and amortization ("EBITDA"). As of March 31, 2024, the Company had two operating segments and two corresponding reporting units, "Fluent" and "All Other," and one reportable segment. "Fluent," for the purposes of segment reporting, represents the consolidated operating results of the Company excluding "All Other." "All Other" represents the operating results of AdParlor, LLC and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. Summarized financial information concerning the Company's segments for the three months ended March 31, 2024 and 2023 are shown in the following tables below:
|  | Three Months Ended March 31, |
|  | 2024 |  |  | 2023 |
Fluent segment revenue(1): |  |  |  |  |  |  |  |
United States |  | $ | 40,316 |  |  | $ | 42,908 |
International |  |  | 22,862 |  |  |  | 32,330 |
Fluent segment revenue |  | $ | 63,178 |  |  | $ | 75,238 |
All Other segment revenue(1): |  |  |  |  |  |  |  |
United States |  | $ | 2,805 |  |  | $ | 2,016 |
International |  |  | — |  |  |  | — |
All Other segment revenue |  | $ | 2,805 |  |  | $ | 2,016 |
Segment EBITDA |  |  |  |  |  |  |  |
Fluent segment EBITDA |  | $ | (1,849 | ) |  | $ | (28,579 | )
All Other segment EBITDA |  |  | 467 |  |  |  | (215 | )
Total EBITDA |  |  | (1,382 | ) |  |  | (28,794 | )
Depreciation and amortization |  |  | 2,571 |  |  |  | 2,359 |
Total loss from operations |  | $ | (3,953 | ) |  | $ | (31,153 | )
(1) Revenue aggregation is based upon location of the customer.
|  | March 31, |  |  | December 31, |
|  | 2024 |  |  | 2023 |
Total assets: |  |  |  |  |  |
Fluent |  | $ | 87,782 |  |  | $ | 97,629 |
All Other |  |  | 15,795 |  |  |  | 14,238 |
Total assets |  | $ | 103,577 |  |  | $ | 111,867 |
As of March 31, 2024, long-lived assets are all located in the United States. For the three months ended March 31, 2024, the Company identified an international customer within the Fluent segment with revenue in the amount of $6,669 which represents 10% of consolidated revenue. In addition, 23% of the Company’s revenue is earned from customers located in Israel.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 48 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-48 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards 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