XML 24 R9.htm IDEA: XBRL DOCUMENT
v3.24.1.1.u2

Note 3 - Intangible Assets, Net | 3 Months Ended
--- | ---
Mar. 31, 2024
Notes to Financial Statements |
Intangible Assets Disclosure [Text Block] | 3. Intangible assets, net Intangible assets, net, other than goodwill, consist of the following:
|  | Amortization period (in years) |  |  | March 31, 2024 |  |  | December 31, 2023 |
Gross amount: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  | 3 |  |  | $ | 21,990 |  |  |  | 20,175 |
Acquired proprietary technology |  |  | 3-5 |  |  |  | 16,972 |  |  |  | 16,972 |
Customer relationships |  |  | 5-10 |  |  |  | 39,168 |  |  |  | 39,168 |
Trade names |  |  | 4-20 |  |  |  | 16,657 |  |  |  | 16,657 |
Domain names |  |  | 20 |  |  |  | 195 |  |  |  | 195 |
Databases |  |  | 5-10 |  |  |  | 31,292 |  |  |  | 31,292 |
Non-competition agreements |  |  | 2-5 |  |  |  | 1,768 |  |  |  | 1,768 |
|  |  |  |  |  |  | 128,042 |  |  |  | 126,227 |
Total gross amount |  |  |  |  |  |  |  |  |  |  |  |
Accumulated amortization: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  |  |  |  |  | (13,353 | ) |  |  | (12,142 | )
Acquired proprietary technology |  |  |  |  |  |  | (15,285 | ) |  |  | (15,132 | )
Customer relationships |  |  |  |  |  |  | (37,497 | ) |  |  | (37,249 | )
Trade names |  |  |  |  |  |  | (7,098 | ) |  |  | (6,893 | )
Domain names |  |  |  |  |  |  | (80 | ) |  |  | (77 | )
Databases |  |  |  |  |  |  | (26,820 | ) |  |  | (26,157 | )
Non-competition agreements |  |  |  |  |  |  | (1,768 | ) |  |  | (1,768 | )
Total accumulated amortization |  |  |  |  |  |  | (101,901 | ) |  |  | (99,418 | )
Net intangible assets: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  |  |  |  |  | 8,637 |  |  |  | 8,033 |
Acquired proprietary technology |  |  |  |  |  |  | 1,687 |  |  |  | 1,840 |
Customer relationships |  |  |  |  |  |  | 1,671 |  |  |  | 1,919 |
Trade names |  |  |  |  |  |  | 9,559 |  |  |  | 9,764 |
Domain names |  |  |  |  |  |  | 115 |  |  |  | 118 |
Databases |  |  |  |  |  |  | 4,472 |  |  |  | 5,135 |
Total intangible assets, net |  |  |  |  |  | $ | 26,141 |  |  | $ | 26,809 |
The gross amounts associated with software developed for internal use primarily represent capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases, and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015; the acquisition of Q Interactive, LLC, effective June 8, 2016; the acquisition of substantially all the assets of AdParlor Holdings, Inc. and certain of its affiliates, effective July 1, 2019 (the "AdParlor Acquisition"); the acquisition of a 50% interest in Winopoly, LLC, effective April 1, 2020; the acquisition of a 100% interest in True North Loyalty, LLC, (the "True North Acquisition"), effective January 1, 2022, and the consolidation of TAPP Influencers Corp. ("TAPP") effective January 9, 2023 (see Note 11, Variable Interest Entity). Amortization expenses of $2,483 and $2,256 for the three months ended March 31, 2024 and 2023, respectively, are included in depreciation and amortization expenses in the consolidated statements of operations. As of March 31, 2024, intangible assets with a carrying amount of $688, included in the gross amount of software developed for internal use, have not commenced amortization, as they are not ready for their intended use. As of March 31, 2024, estimated amortization expenses related to the Company's intangible assets for the remainder of 2024 and through 2029 and thereafter are as follows:
Year |  | March 31, 2024 |
Remainder of 2024 |  | $ | 5,252 |
2025 |  |  | 7,963 |
2026 |  |  | 4,365 |
2027 |  |  | 1,991 |
2028 |  |  | 828 |
2029 and thereafter |  |  | 5,742 |
Total |  | $ | 26,141 |

X
- References No definition available. + Details
Name: | us-gaap_DisclosureTextBlockAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-30/tableOfContent Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Section 50 -Paragraph 4 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482665/350-30-50-4 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Section 50 -Paragraph 3 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482665/350-30-50-3 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 985 -SubTopic 20 -Name Accounting Standards Codification -Section 50 -Paragraph 2 -Publisher FASB -URI https://asc.fasb.org/1943274/2147481283/985-20-50-2 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 985 -SubTopic 20 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/985-20/tableOfContent + Details
Name: | us-gaap_IntangibleAssetsDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration