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Note 4 - Goodwill
 3 Months Ended
Mar. 31, 2024
Notes to Financial Statements  
Goodwill Disclosure [Text Block]

4. Goodwill

 

Goodwill represents the difference between the purchase price and the estimated fair value of net assets acquired, when accounted for by the acquisition method of accounting. As of March 31, 2024, the total balance of goodwill was $1,261, which represented no change from the balance as of  December 31, 2023. The remaining balance relates to the AdParlor Acquisition.

 

In accordance with ASC 350, Intangibles - Goodwill and Other, goodwill is assessed at least annually for impairment, or when events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable, by assessing qualitative factors or performing a quantitative analysis in determining whether it is more likely than not that its fair value exceeds the carrying value. The measurement date of the Company's annual goodwill impairment test is set to October 1.