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Note 3 - Intangible Assets, Net

3 Months Ended

Mar. 31, 2024

Notes to Financial Statements

Intangible Assets Disclosure [Text Block]

3. Intangible assets, net

Intangible assets, net, other than goodwill, consist of the following:

		*Amortization period (in years)*				*March 31, 2024*				*December 31, 2023*
Gross amount:
Software developed for internal use			3			$	21,990				20,175
Acquired proprietary technology			3-5				16,972				16,972
Customer relationships			5-10				39,168				39,168
Trade names			4-20				16,657				16,657
Domain names			20				195				195
Databases			5-10				31,292				31,292
Non-competition agreements			2-5				1,768				1,768
							128,042				126,227
Total gross amount
Accumulated amortization:
Software developed for internal use							(13,353	)			(12,142	)
Acquired proprietary technology							(15,285	)			(15,132	)
Customer relationships							(37,497	)			(37,249	)
Trade names							(7,098	)			(6,893	)
Domain names							(80	)			(77	)
Databases							(26,820	)			(26,157	)
Non-competition agreements							(1,768	)			(1,768	)
Total accumulated amortization							(101,901	)			(99,418	)
Net intangible assets:
Software developed for internal use							8,637				8,033
Acquired proprietary technology							1,687				1,840
Customer relationships							1,671				1,919
Trade names							9,559				9,764
Domain names							115				118
Databases							4,472				5,135
Total intangible assets, net						$	26,141			$	26,809

The gross amounts associated with software developed for internal use primarily represent capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases, and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015; the acquisition of Q Interactive, LLC, effective June 8, 2016; the acquisition of substantially all the assets of AdParlor Holdings, Inc. and certain of its affiliates, effective July 1, 2019 (the "AdParlor Acquisition"); the acquisition of a 50% interest in Winopoly, LLC, effective April 1, 2020; the acquisition of a 100% interest in True North Loyalty, LLC, (the "True North Acquisition"), effective January 1, 2022, and the consolidation of TAPP Influencers Corp. ("TAPP") effective January 9, 2023 (see Note 11, Variable Interest Entity).

Amortization expenses of $2,483 and $2,256 for the three months ended March 31, 2024 and 2023, respectively, are included in depreciation and amortization expenses in the consolidated statements of operations. As of March 31, 2024, intangible assets with a carrying amount of $688, included in the gross amount of software developed for internal use, have not commenced amortization, as they are not ready for their intended use.

As of March 31, 2024, estimated amortization expenses related to the Company's intangible assets for the remainder of 2024 and through 2029 and thereafter are as follows:

Year		*March 31, 2024*
Remainder of 2024		$	5,252
2025			7,963
2026			4,365
2027			1,991
2028			828
2029 and thereafter			5,742
Total		$	26,141