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Note 9 - Segment Information
 6 Months Ended
Jun. 30, 2024
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the CODM, in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation, and amortization ("EBITDA"). As of June 30, 2024, the Company had two operating segments and two corresponding reporting units, "Fluent" and "All Other," and one reportable segment. "Fluent," for the purposes of segment reporting, represents the consolidated operating results of the Company excluding "All Other." "All Other" represents the operating results of AdParlor, LLC and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements.

 

Summarized financial information concerning the Company's segments for the three and six months ended June 30, 2024 and 2023 are shown in the following tables below:

 

  

Three Months Ended June 30,

  

Six Months Ended June 30,

 
  

2024

  

2023

  

2024

  

2023

 

Fluent segment revenue(1):

                

United States

 $34,654  $40,200  $74,970  $83,108 

International

  20,911   39,809   43,773   72,139 

Fluent segment revenue

 $55,565  $80,009  $118,743  $155,247 

All Other segment revenue(1):

                

United States

 $3,152  $2,136  $5,957  $4,152 

International

  —   —   —   — 

All Other segment revenue

 $3,152  $2,136  $5,957  $4,152 

Segment EBITDA

                

Fluent segment EBITDA

 $(7,041) $9,685  $(8,890) $(18,894)

All Other segment EBITDA

  (770)  149   (303)  (66)

Total EBITDA

  (7,811)  9,834   (9,193)  (18,960)

Depreciation and amortization

  2,567   3,095   5,138   5,454 

Total loss from operations

 $(10,378) $6,739  $(14,331) $(24,414)

 

(1) Revenue aggregation is based upon location of the customer.

  

FLUENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(Amounts in thousands, except share and per share data)

(unaudited)

 

  

June 30,

  

December 31,

 
  2024  2023 

Total assets:

      

Fluent

 $83,680  $97,629 

All Other

  14,815   14,238 

Total assets

 $98,495  $111,867

 

 

As of June 30, 2024, long-lived assets are all located in the United States.

 

For the six months ended  June 30, 2024, 22% of the Company's consolidated revenue was earned from customers located in Israel.

 

FLUENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(Amounts in thousands, except share and per share data)

(unaudited)