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Note 9 - Segment Information | 6 Months Ended
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Jun. 30, 2025
Notes to Financial Statements |
Segment Reporting Disclosure [Text Block] | 9. Segment information The Company identifies operating segments as components of an entity for which discrete financial information is available and are regularly reviewed by the Chief Executive Officer, who is the Company’s Chief Operating Decision Maker ("CODM"), who has final authority in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation and amortization ("EBITDA"). The use of EBITDA as a financial metric provides management and investors with a clearer view of the core business performance and profitability, excluding the effects of financing and other non-operational expenses. As of June 30, 2025, the Company had three operating segments: a) "Fluent", which is Owned and Operated and Commerce Media Solutions revenue, b) "Call Solutions", and c) "AdParlor." The Company determined that there was one reportable segment, "Fluent," for the purposes of segment reporting. The Fluent reporting segment combines Fluent with the Call Solutions operating segment. This reporting unit works with advertisers to then bring consumers to their products through multiple media channels and earn revenue when a consumer completes an action as agreed upon with the advertisers. The "All Other" segment represents the operating results of AdParlor, LLC, which mainly performs media buying, and those businesses sold or in run-off, which are included for purposes of reconciliation of the respective balances below to the consolidated financial statements. The Company determined its segments based on revenue sources and its agreements with advertisers. Some advertisers span multiple segments, which are managed consistently with shared management. As of December 31, 2024, the Company adopted ASU 2023-07. Accordingly, the segment disclosures provided have been updated in accordance with the current presentation and accounting standard requirements. The significant expense categories and amounts align with the segment-level information that is regularly provided to and used by the CODM in evaluating performance and EBITDA profitability and were identified as a) cost of revenue b) salaries and benefits, c) professional fees, and d) IT and software. The Company does not allocate certain shared expenses such as interest expense and other non-recurring items. The allocation methodology is regularly assessed, evaluated and subject to future changes. Summarized financial information concerning the Company's segments for the three and six months ended June 30, 2025 and 2024 are shown in the following tables below, noting prior period amounts have been recast to conform to the Company's current period segment presentation:
|  | Three Months Ended June 30, |  |  | Three Months Ended June 30, |
|  | 2025 |  |  | 2024 |
|  | Fluent |  |  | All Other |  |  | Total |  |  | Fluent |  |  | All Other |  |  | Total |
Revenue(1): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 27,897 |  |  | $ | 1,594 |  |  | $ | 29,491 |  |  | $ | 34,221 |  |  | $ | 3,585 |  |  | $ | 37,806 |
International |  |  | 15,215 |  |  |  | — |  |  |  | 15,215 |  |  |  | 20,911 |  |  |  | — |  |  |  | 20,911 |
Total segment revenue |  | $ | 43,112 |  |  | $ | 1,594 |  |  | $ | 44,706 |  |  | $ | 55,132 |  |  | $ | 3,585 |  |  | $ | 58,717 |
Costs of revenue |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue (exclusive of depreciation and amortization) |  |  | 34,301 |  |  |  | 125 |  |  |  | 34,426 |  |  |  | 43,014 |  |  |  | 3,095 |  |  |  | 46,109 |
Costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Salaries and benefits |  |  | 7,343 |  |  |  | 930 |  |  |  | 8,273 |  |  |  | 9,144 |  |  |  | 2,357 |  |  |  | 11,501 |
Professional fees |  |  | 1,501 |  |  |  | 82 |  |  |  | 1,583 |  |  |  | 2,029 |  |  |  | 311 |  |  |  | 2,340 |
IT and software |  |  | 1,071 |  |  |  | 53 |  |  |  | 1,124 |  |  |  | 952 |  |  |  | 229 |  |  |  | 1,181 |
Other segment items(2) |  |  | 3,830 |  |  |  | 97 |  |  |  | 3,927 |  |  |  | 2,773 |  |  |  | 2,624 |  |  |  | 5,397 |
EBITDA |  | $ | (4,934 | ) |  | $ | 307 |  |  | $ | (4,627 | ) |  | $ | (2,780 | ) |  | $ | (5,031 | ) |  | $ | (7,811 | )
Depreciation and amortization |  |  | 2,424 |  |  |  | 55 |  |  |  | 2,479 |  |  |  | 2,299 |  |  |  | 268 |  |  |  | 2,567 |
Total (loss) income from operations |  | $ | (7,358 | ) |  | $ | 252 |  |  | $ | (7,106 | ) |  | $ | (5,079 | ) |  | $ | (5,299 | ) |  | $ | (10,378 | )
Reconciliation of profit or loss |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest Expense |  |  |  |  |  |  |  |  |  |  | (702 | ) |  |  |  |  |  |  |  |  |  |  | (1,015 | )
Fair value adjustment of Convertible Notes with related parties |  |  |  |  |  |  |  |  |  |  | 478 |  |  |  |  |  |  |  |  |  |  |  | — |
Loss on early extinguishment of debt |  |  |  |  |  |  |  |  |  |  | — |  |  |  |  |  |  |  |  |  |  |  | (1,009 | )
Loss before income taxes |  |  |  |  |  |  |  |  |  | $ | (7,330 | ) |  |  |  |  |  |  |  |  |  | $ | (12,402 | )
(1) Revenue aggregation is based upon location of the customer. (2) Balance includes sales and marketing expense, travel and entertainment expense, office overhead, restructuring and severance, goodwill impairment and impairment of intangible assets, and other operating costs.
|  | Six Months Ended June 30, |  |  | Six Months Ended June 30, |
|  | 2025 |  |  | 2024 |
|  | Fluent |  |  | All Other |  |  | Total |  |  | Fluent |  |  | All Other |  |  | Total |
Revenue(1): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 63,802 |  |  | $ | 2,983 |  |  | $ | 66,785 |  |  | $ | 69,320 |  |  | $ | 11,607 |  |  | $ | 80,927 |
International |  |  | 33,131 |  |  |  | — |  |  |  | 33,131 |  |  |  | 43,773 |  |  |  | — |  |  |  | 43,773 |
Total segment revenue |  | $ | 96,933 |  |  | $ | 2,983 |  |  | $ | 99,916 |  |  | $ | 113,093 |  |  | $ | 11,607 |  |  | $ | 124,700 |
Costs of revenue |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue (exclusive of depreciation and amortization) |  |  | 78,033 |  |  |  | 168 |  |  |  | 78,201 |  |  |  | 85,331 |  |  |  | 8,126 |  |  |  | 93,457 |
Costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Salaries and benefits |  |  | 15,032 |  |  |  | 2,047 |  |  |  | 17,079 |  |  |  | 18,001 |  |  |  | 5,551 |  |  |  | 23,552 |
Professional fees |  |  | 3,660 |  |  |  | 164 |  |  |  | 3,824 |  |  |  | 4,113 |  |  |  | 576 |  |  |  | 4,689 |
IT and software |  |  | 2,257 |  |  |  | 145 |  |  |  | 2,402 |  |  |  | 1,932 |  |  |  | 470 |  |  |  | 2,402 |
Other segment items(2) |  |  | 7,163 |  |  |  | 489 |  |  |  | 7,652 |  |  |  | 6,298 |  |  |  | 3,495 |  |  |  | 9,793 |
EBITDA |  | $ | (9,212 | ) |  | $ | (30 | ) |  | $ | (9,242 | ) |  | $ | (2,582 | ) |  | $ | (6,611 | ) |  | $ | (9,193 | )
Depreciation and amortization |  |  | 4,830 |  |  |  | 110 |  |  |  | 4,940 |  |  |  | 4,387 |  |  |  | 751 |  |  |  | 5,138 |
Total loss from operations |  | $ | (14,042 | ) |  | $ | (140 | ) |  | $ | (14,182 | ) |  | $ | (6,969 | ) |  | $ | (7,362 | ) |  | $ | (14,331 | )
Reconciliation of profit or loss |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest Expense |  |  |  |  |  |  |  |  |  |  | (1,582 | ) |  |  |  |  |  |  |  |  |  |  | (2,430 | )
Fair value adjustment of Convertible Notes with related parties |  |  |  |  |  |  |  |  |  |  | 398 |  |  |  |  |  |  |  |  |  |  |  | — |
Loss on early extinguishment of debt |  |  |  |  |  |  |  |  |  |  | — |  |  |  |  |  |  |  |  |  |  |  | (1,009 | )
Loss before income taxes |  |  |  |  |  |  |  |  |  | $ | (15,366 | ) |  |  |  |  |  |  |  |  |  | $ | (17,770 | )
(1) Revenue aggregation is based upon location of the customer. (2) Balance includes sales and marketing expense, travel and entertainment expense, office overhead, restructuring and severance, goodwill impairment and impairment of intangible assets, and other operating costs.
|  | June 30, |  |  | December 31, |
|  | 2025 |  |  | 2024 |
Total assets: |  |  |  |  |  |  |  |
Fluent |  | $ | 65,529 |  |  | $ | 84,373 |
All Other |  |  | 8,942 |  |  |  | 9,244 |
Total assets |  | $ | 74,471 |  |  | $ | 93,617 |
As of June 30, 2025, long-lived assets are all located in the United States. For the six months ended June 30, 2025, 18.6% of the Company's consolidated revenue was earned from customers located in Israel.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name 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