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Note 1 - Summary of Significant Accounting Policies - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Revenue [1] $ 47,029 $ 64,516 $ 146,945 $ 189,216
Owned and Operated [Member]        
Revenue 20,744 43,540 73,228 130,194
Commerce Media Solutions [Member]        
Revenue 18,808 10,363 47,548 24,031
Call Solutions [Member]        
Revenue 5,283 7,574 20,992 20,345
AdParlor [Member]        
Revenue 2,183 2,382 5,131 8,339
Product and Service, Other [Member]        
Revenue [2] 11 657 46 6,307
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member]        
Revenue [1] 2,194 3,039 5,177 14,646
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Owned and Operated [Member]        
Revenue 0 0 0 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Commerce Media Solutions [Member]        
Revenue 0 0 0 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Call Solutions [Member]        
Revenue 0 0 0 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | AdParlor [Member]        
Revenue 2,183 2,382 5,131 8,339
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Product and Service, Other [Member]        
Revenue [2] 11 657 46 6,307
Fluent Segment [Member] | Operating Segments [Member]        
Revenue [1] 44,835 61,477 141,768 174,570
Fluent Segment [Member] | Operating Segments [Member] | Owned and Operated [Member]        
Revenue 20,744 43,540 73,228 130,194
Fluent Segment [Member] | Operating Segments [Member] | Commerce Media Solutions [Member]        
Revenue 18,808 10,363 47,548 24,031
Fluent Segment [Member] | Operating Segments [Member] | Call Solutions [Member]        
Revenue 5,283 7,574 20,992 20,345
Fluent Segment [Member] | Operating Segments [Member] | AdParlor [Member]        
Revenue 0 0 0 0
Fluent Segment [Member] | Operating Segments [Member] | Product and Service, Other [Member]        
Revenue [2] $ 0 $ 0 $ 0 $ 0
[1] Revenue aggregation is based upon location of the customer.
[2] Balance is fully related for the first quarter of 2025 and partially related for the first quarter of 2024 to commission revenues.