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Note 3 - Intangible Assets, Net

9 Months Ended

Sep. 30, 2025

Notes to Financial Statements

Intangible Assets Disclosure [Text Block]

3. Intangible assets, net

Intangible assets, net, other than goodwill, consist of the following:

		*Amortization period (in years)*				*September 30, 2025*				*December 31, 2024*
Gross amount:
Software developed for internal use			3			$	30,346			$	25,478
Acquired proprietary technology			3-5				14,282				15,792
Customer relationships			5-10				36,686				36,686
Trade names			4-20				16,657				16,657
Domain names			20				195				195
Databases			5-10				31,292				31,292
Non-compete agreements			2-5				1,768				1,768
Total gross amount							131,226				127,868

Accumulated amortization:
Software developed for internal use							(20,753	)			(16,709	)
Acquired proprietary technology							(14,282	)			(15,037	)
Customer relationships							(36,350	)			(35,952	)
Trade names							(8,325	)			(7,711	)
Domain names							(94	)			(87	)
Databases							(30,793	)			(28,807	)
Non-compete agreements							(1,768	)			(1,768	)
Total accumulated amortization							(112,365	)			(106,071	)

Net intangible assets:
Software developed for internal use							9,593				8,769
Acquired proprietary technology							—				755
Customer relationships							336				734
Trade names							8,332				8,946
Domain names							101				108
Databases							499				2,485
Total intangible assets, net						$	18,861			$	21,797

The gross amounts associated with software developed for internal use primarily represent capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, and databases primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015; the acquisition of Q Interactive, LLC, effective June 8, 2016; the acquisition of substantially all the assets of AdParlor Holdings, Inc. and certain of its affiliates, effective July 1, 2019; the acquisition of a 50% interest in Winopoly, LLC, effective April 1, 2020; and the initial consolidation of TAPP Influencers Corp. ("TAPP"), effective January 9, 2023. On May 20, 2025, the Company entered into an updated agreement with the key employee of TAPP, terminating all prior agreements. As a result, the Company determined that it was no longer the primary beneficiary, and under ASC 810, TAPP was no longer being consolidated under ASC 810.

The Company completed its quarterly triggering event assessment for the three months ended September 30, 2025 and determined that no triggering event had occurred requiring further impairment assessment of its long-lived assets.

Amortization expenses of $2,408 and $2,299 for the three months ended September 30, 2025 and 2024, respectively, and $7,206 and $7,277 for the nine months ended September 30, 2025 and 2024, respectively, are included in depreciation and amortization expenses in the consolidated statements of operations. As of September 30, 2025, intangible assets with a carrying amount of $673, included in the gross amount of software developed for internal use, have not commenced amortization, as they are not ready for their intended use. Further, during the nine months ended September 30, 2025, the Company recognized a loss of $598 related to the write-off of the acquired proprietary technology in connection with TAPP (see Note 11, Variable interest entity).

As of September 30, 2025, estimated amortization expenses related to the Company's intangible assets for the remainder of 2025 and through 2030 and thereafter are as follows:

Year		*September 30, 2025*
Remainder of 2025		$	1,627
2026			4,239
2027			4,025
2028			3,226
2029			828
2030 and thereafter			4,916
Total		$	18,861