<DOCUMENT>
<TYPE>EX-5.1
<SEQUENCE>6
<FILENAME>ex5-1.txt
<DESCRIPTION>OPINION OF COUNSEL
<TEXT>

                                  EXHIBIT 5.1

                  [LETTERHEAD OF MORSE, ZELNICK, ROSE & LANDER]

                                January 31, 2002

DAG Media, Inc.

125-10 Queens Boulevard
Kew Gardens, New York 11415

                     Re: Registration Statement on Form S-8

Dear Sirs:

      We have acted as counsel to DAG Media, Inc., a New York corporation (the
"Company"), in connection with the preparation of a registration statement on
Form S-8 (the "Registration Statement") to be filed with the Securities and
Exchange Commission (the "SEC") under the Securities Act of 1933, as amended
(the "Act"), to register the offering by the Company of shares of Common Stock
par value $.001 per share (the "Shares") issuable under the Company's 1999
Option Plan (the "Option Plan").

      In this regard, we have reviewed the Certificate of Incorporation of the
Company, as amended, resolutions adopted by the Company's Board of Directors,
the Option Plan, the forms of option agreement issued under the plan and such
other records, documents, statutes and decisions as we have deemed relevant in
rendering this opinion.

      Based upon the foregoing, we are of the opinion that the Shares issuable
under the Option Plan and upon exercise of options granted and to be granted
pursuant to the Option Plan have been duly and validly authorized for issuance
and when issued and delivered as contemplated by the Option Plan will be legally
issued, fully paid and non-assessable.

      We hereby consent to the use of this opinion as Exhibit 5.1 to the
Registration Statement. In giving this opinion, we do not hereby admit that we
are acting within the category of persons whose consent is required under
Section 7 of the Act or the rules and regulations of the SEC thereunder.

      Stephen A. Zelnick, a partner at MZRL, is a director of the Company and
the owner of 10,000 shares of common stock and options to purchase 14,000
shares of common stock of the Company.

                                        Very truly yours,


                                        /s/ Morse, Zelnick, Rose & Lander, LLP
                                        ----------------------------------------
                                        Morse, Zelnick, Rose & Lander, LLP

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