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STATEMENTS OF OPERATIONS (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Product sales $ 1,247,443 $ 1,077,672 $ 2,803,144 $ 2,389,419
Costs of goods sold 552,917 459,055 1,240,383 1,031,645
Gross margin 694,526 618,617 1,562,761 1,357,774
Product development expenses 672,763 333,320 1,144,896 738,782
Administrative expenses 222,566 224,569 431,453 463,495
Sales and marketing expenses 232,057 108,358 436,130 277,526
Other operating expenses 1,127,386 666,247 2,012,479 1,479,803
NET OPERATING LOSS 432,860 47,630 449,718 122,029
Other (expenses) revenues, net (23,793) 10,908 (38,430) 20,501
LOSS BEFORE INCOME TAXES 456,653 36,722 488,148 101,528
Income tax benefit 198,435 30,283 206,817 41,823
NET LOSS $ (258,218) $ (6,439) $ (281,331) $ (59,705)
Weighted average common shares outstanding:        
Basic (in shares) 2,974,245 2,970,652 2,973,950 2,970,652
Diluted (in shares) 2,974,245 2,970,652 2,973,950 2,970,652
NET LOSS PER SHARE:        
Basic (in dollars per share) $ 0.09 $ 0 $ 0.09 $ 0.02
Diluted (in dollars per share) $ 0.09 $ 0 $ 0.09 $ 0.02