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STATEMENTS OF OPERATIONS (USD $)
 3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Product sales $ 1,076,749 $ 1,003,451 $ 3,968,984 $ 3,806,595
Costs of goods sold 455,791 477,417 1,664,940 1,717,801
Gross margin 620,958 526,034 2,304,044 2,088,794
Product development expenses 223,771 304,082 683,285 1,448,977
Administrative expenses 230,751 216,487 701,484 647,940
Sales and marketing expenses 252,562 197,855 686,772 633,985
Operating expenses 707,084 718,424 2,071,541 2,730,902
NET OPERATING (LOSS) INCOME (86,126) (192,390) 232,503 (642,108)
Other expenses, net 8,265 18,539 29,136 56,970
(LOSS) INCOME BEFORE INCOME TAXES (94,391) (210,929) 203,367 (699,078)
Income tax (benefit) expense (30,817) (83,280) 96,992 (290,098)
NET (LOSS) INCOME $ (63,574) $ (127,649) $ 106,375 $ (408,980)
Weighted average common shares outstanding:        
Basic (in shares) 3,019,034 2,980,652 3,018,049 2,973,652
Diluted (in shares) 3,019,034 2,980,652 3,111,099 2,973,652
NET (LOSS) INCOME PER SHARE:        
Basic (in dollars per share) $ (0.02) $ (0.04) $ 0.04 $ (0.14)
Diluted (in dollars per share) $ (0.02) $ (0.04) $ 0.03 $ (0.14)