XML 52 R4.htm IDEA: XBRL DOCUMENT v2.4.0.6
STATEMENTS OF OPERATIONS (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Product sales $ 5,389,935 $ 5,111,143 $ 4,386,196
Costs of goods sold 2,335,676 2,297,339 2,083,718
Gross margin 3,054,259 2,813,804 2,302,478
Sales and marketing expenses 973,217 869,869 650,889
Administrative expenses 918,441 856,606 849,064
Product development expenses 917,600 1,720,055 1,492,806
Operating expenses 2,809,258 3,446,530 2,992,759
NET OPERATING INCOME (LOSS) 245,001 (632,726) (690,281)
Other Nonoperating Expense 52,849 63,955 (6,869)
INCOME (LOSS) BEFORE INCOME TAXES 192,152 (696,681) (683,412)
Income tax expense (benefit) 102,640 (287,171) (298,728)
NET INCOME (LOSS) $ 89,512 $ (409,510) $ (384,684)
Weighted average common shares outstanding:      
Basic (in shares) 3,018,296 2,984,749 2,970,833
Diluted (in shares) 3,108,419 2,984,749 2,970,833
NET INCOME (LOSS) PER SHARE:      
Basic (in dollar per share) $ 0.03 $ (0.14) $ (0.13)
Diluted (in dollar per share) $ 0.03 $ (0.14) $ (0.13)