XML 13 R4.htm IDEA: XBRL DOCUMENT v3.8.0.1
(Unaudited) Condensed Statements of (Loss) Income - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Income Statement [Abstract]        
Product sales $ 2,004,961 $ 1,968,122 $ 7,298,496 $ 7,330,143
Costs of goods sold 1,069,110 763,495 3,289,361 3,128,095
Gross margin 935,851 1,204,627 4,009,135 4,202,048
Sales and marketing expenses 446,733 483,709 1,361,653 1,365,017
Product development expenses 585,834 307,721 1,312,456 990,598
Administrative expenses 385,695 362,730 1,164,533 1,075,538
Operating expenses 1,418,262 1,154,160 3,838,642 3,431,153
NET OPERATING (LOSS) INCOME (482,411) 50,467 170,493 770,895
Other expenses, net 49,238 26,510 115,877 81,195
(LOSS) INCOME BEFORE INCOME TAXES (531,649) 23,957 54,616 689,700
Income tax (benefit) expense (192,303) (10,913) 28,108 211,537
NET (LOSS) INCOME $ (339,346) $ 34,870 $ 26,508 $ 478,163
Weighted average common shares outstanding:        
Basic 4,992,803 4,182,529 4,896,782 4,065,243
Diluted 4,992,803 4,302,280 4,999,245 4,179,181
NET (LOSS) INCOME PER SHARE:        
Basic $ (0.07) $ 0.01 $ 0.01 $ 0.12
Diluted $ (0.07) $ 0.01 $ 0.01 $ 0.11