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Segment Information | 9 Months Ended
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Sep. 30, 2019
Segment Reporting [Abstract] |
SEGMENT INFORMATION |
18. | SEGMENT INFORMATION
We principally operate in the business segment described in Note 1. Pursuant to Codification Topic 280, Segment Reporting, we operate in one reportable business segment, that being the development, acquisition, manufacture and sale of products that improve the health and productivity of dairy and beef cattle. Almost all of our internally funded product development expenses are in support of such products. The significant accounting policies of this segment are described in Note 2. Our single operating segment is defined as the component of our business for which financial information is available and evaluated regularly by our chief operating decision-maker in deciding how to allocate resources and in assessing performance. Our chief operating decision-maker is our President and CEO. Sales of the First Defense® product line aggregated 97% and 98% of our total product sales during the three-month periods ended September 30, 2019 and 2018, respectively. Sales of the First Defense® product line aggregated 96% and 97% of our total product sales during the nine-month periods ended September 30, 2019 and 2018, respectively. Our primary customers for the majority of our product sales (92% and 88% during the three-month periods ended September 30, 2019 and 2018, respectively and 90% and 87% during the nine-month periods ended September 30, 2019 and 2018, respectively) are in the U.S. dairy and beef industries. Product sales to international customers, who are also in the dairy and beef industries, aggregated 8% and 12% of our total product sales during the three-month periods ended September 30, 2019 and 2018, respectively, and 9% and 13% of our total product sales during the nine-month periods ended September 30, 2019 and 2018, respectively.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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