-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001013594-09-001691.txt : 20091231
<SEC-HEADER>0001013594-09-001691.hdr.sgml : 20091231
<ACCEPTANCE-DATETIME>20091231105406
ACCESSION NUMBER:		0001013594-09-001691
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20091228
FILED AS OF DATE:		20091231
DATE AS OF CHANGE:		20091231

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			INUVO, INC.
		CENTRAL INDEX KEY:			0000829323
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				870450450
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		15550 LIGHTWAVE DRIVE
		STREET 2:		THIRD FLOOR
		CITY:			CLEARWATER
		STATE:			FL
		ZIP:			33761
		BUSINESS PHONE:		727-324-0046

	MAIL ADDRESS:	
		STREET 1:		15550 LIGHTWAVE DRIVE
		STREET 2:		THIRD FLOOR
		CITY:			CLEARWATER
		STATE:			FL
		ZIP:			33761

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	KOWABUNGA! INC.
		DATE OF NAME CHANGE:	20081106

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	THINK PARTNERSHIP INC
		DATE OF NAME CHANGE:	20060315

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CGI HOLDING CORP
		DATE OF NAME CHANGE:	19980501

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BRIDGEHAMPTON ARBITRAGE LLC
		CENTRAL INDEX KEY:			0001381389
		STATE OF INCORPORATION:			DE

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32442
		FILM NUMBER:		091267742

	BUSINESS ADDRESS:	
		STREET 1:		7 TRADEMANS PATH, SUITE 6
		STREET 2:		BOX 1521
		CITY:			BRIDGEHAMPTON
		STATE:			NY
		ZIP:			11932
		BUSINESS PHONE:		631-537-0056

	MAIL ADDRESS:	
		STREET 1:		7 TRADEMANS PATH, SUITE 6
		STREET 2:		BOX 1521
		CITY:			BRIDGEHAMPTON
		STATE:			NY
		ZIP:			11932

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BRIDGEHAMPTON CAPITAL MANAGEMENT LLC
		CENTRAL INDEX KEY:			0001463396
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32442
		FILM NUMBER:		091267743

	BUSINESS ADDRESS:	
		STREET 1:		P.O. BOX 1521
		CITY:			BRIDGEHAMPTON
		STATE:			NY
		ZIP:			11932
		BUSINESS PHONE:		(631) 537-0056

	MAIL ADDRESS:	
		STREET 1:		P.O. BOX 1521
		CITY:			BRIDGEHAMPTON
		STATE:			NY
		ZIP:			11932
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>inuvofm3-123009_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2009-12-28</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000829323</issuerCik>
        <issuerName>INUVO, INC.</issuerName>
        <issuerTradingSymbol>INUV</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001463396</rptOwnerCik>
            <rptOwnerName>BRIDGEHAMPTON CAPITAL MANAGEMENT LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>P.O. BOX 1521</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BRIDGEHAMPTON</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>11932</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001381389</rptOwnerCik>
            <rptOwnerName>BRIDGEHAMPTON ARBITRAGE LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7 TRADEMANS PATH, SUITE 6</rptOwnerStreet1>
            <rptOwnerStreet2>BOX 1521</rptOwnerStreet2>
            <rptOwnerCity>BRIDGEHAMPTON</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>11932</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2450000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F4"/>
                    <footnoteId id="F5"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1800000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F4"/>
                    <footnoteId id="F5"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7224350</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See</value>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                    <footnoteId id="F5"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Bridgehampton Arbitrage LLC (&quot;Arbitrage Fund&quot;) directly owns 2,450,000 shares of common stock.</footnote>
        <footnote id="F2">Bridgehampton Monument Fund LLC (&quot;Monument Fund&quot;) directly owns 1,800,000 shares of common stock.</footnote>
        <footnote id="F3">Reflects the securities of the issuer held in a separate account (the &quot;Separately Managed Account&quot;) managed by Bridgehampton
 Capital Management LLC (&quot;BCM&quot;) for Charles Morgan.</footnote>
        <footnote id="F4">BCM is the sole manager of the Arbitrage Fund and the Monument Fund (collectively, the &quot;Funds&quot;) and the manager of the
 Separately Managed Account.  Mr. Lee is the managing member of BCM. Mr. Morgan, a member of BCM, has joint trading authority
 with respect to the shares of the issuer held by the Funds and in the Separately Managed Account.  Therefore, each of BCM
 and Mr. Lee may be deemed to share beneficial ownership (but only partial pecuniary interest) of the shares beneficially
 owned by the Funds and the Separately Managed Account.  Pursuant to Rule 16a-1(4) promulgated under Section 16 of the
 Securities Exchange Act of 1934, as amended, each of BCM and Mr. Lee herein states that the filing of this Form 3 and the
 statements made herein shall not be deemed an admission that it or he is the owner of any of the securities covered by this
 Form 3 for purposes of Section 16, except to the extent of its or his pecuniary interest therein.</footnote>
        <footnote id="F5">Mr. Morgan, a director of the issuer, separately files his reports under Section 16 of the Securities Exchange Act of 1934,
 as amended.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Kenneth E. Lee, Managing Member of Bridgehampton Capital Management LLC</signatureName>
        <signatureDate>2009-12-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>2
<FILENAME>inuvoex99-123009.txt
<DESCRIPTION>JOINT FILER INFORMATION
<TEXT>
                             Joint Filer Information

Title of Security:           Common Stock

Issuer & Ticker Symbol:      Inuvo, Inc.  (INUV)

Designated Filer:            Bridgehampton Capital Management LLC

Other Joint Filers:          Bridgehampton Arbitrage LLC ("Arbitrage Fund")
                             Bridgehampton Monument Fund LLC ("Monument Fund")
                             Kenneth E. Lee ("Mr.Lee")

Addresses:                   The principal business address for each of the
                             Arbitrage Fund, Monument Fund and Mr. Lee is
                             7 Trademans Path, Suite 6, Box 1521,
                             Bridgehampton, NY 11932.

Signatures:

Dated: December 30, 2009

                            BRIDGEHAMPTON ARBITRAGE LLC
                            Bridgehampton Capital Management LLC, as Manager


                                     By: /s/ Kenneth E. Lee
                                         ------------------
                                             Kenneth E. Lee, Managing Member



                            BRIDGEHAMPTON MONUMENT FUND LLC
                            Bridgehampton Capital Management LLC, as Manager


                                     By: /s/ Kenneth E. Lee
                                         ------------------
                                             Kenneth E. Lee, Managing Member



                            /s/ Kenneth E. Lee
                            ------------------
                                Kenneth E. Lee
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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