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Segment Analysis | 9 Months Ended | 12 Months Ended
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Sep. 30, 2011 | Dec. 31, 2010
Segment Analysis [Abstract] |  |
Segment Analysis | Note 13 – Segment Analysis In 2011, management reorganized the operations along two new operating segments – Performance Marketing and Web Properties. Prior to 2011, our two segments were classified as Exchange and Direct segments We are an Internet marketing services business separated into two reporting segments: Performance Marketing and Web Properties. The Performance Marketing Segment includes both the technologies and networks required to facilitate B2B transactions. The Web Properties includes both the products and websites required to market to consumers online including our owned and operated websites, a lead generation business and a data collection and distribution business. MSA, RESO and iLead (see Note 10) are reported as discontinued operations in the consolidated financial statements for 2011 and 2010. Listed below is a presentation of net revenue, gross profit and earnings (loss) before interest, taxes, and depreciation and amortization, and stock based payments for all reportable segments for the three and nine months ended September 30, 2011 and 2010. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the "Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments" from continuing operations table consists of corporate expenses not allocated to any segment. Note that the "Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments" is not a measure of performance defined in accordance with GAAP. Net Revenue by Industry Segment
|  | Three Months Ended September 30 |  |  | Nine Months Ended September 30 |
|  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Segment: |  | Amount |  |  | Percent |  |  | Amount |  |  | Percent |  |  | Amount |  |  | Percent |  |  | Amount |  |  | Percent |
Performance marketing |  | $ | 5,349,220 |  |  |  | 65.2 | % |  | $ | 10,630,826 |  |  |  | 74.5 | % |  | $ | 18,723,897 |  |  |  | 64.1 | % |  | $ | 26,017,902 |  |  |  | 74.4 | %
Web properties |  |  | 2,853,896 |  |  |  | 34.8 | % |  |  | 3,639,459 |  |  |  | 25.5 | % |  |  | 10,485,749 |  |  |  | 35.9 | % |  |  | 8,956,467 |  |  |  | 25.6 | %
Total Revenue |  | $ | 8,203,116 |  |  |  | 100.0 | % |  | $ | 14,270,285 |  |  |  | 100.0 | % |  | $ | 29,209,646 |  |  |  | 100.0 | % |  | $ | 34,974,369 |  |  |  | 100.0 | %
Gross Profit by Industry Segment
|  | Three Months Ended September 30 |  |  | Nine Months Ended September 30 |
Segment: |  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Performance marketing |  | $ | 1,421,929 |  |  | $ | 2,743,390 |  |  | $ | 4,610,714 |  |  | $ | 6,387,973 |
Web properties |  |  | 2,145,279 |  |  |  | 3,072,761 |  |  |  | 8,492,745 |  |  |  | 7,187,559 |
Total |  | $ | 3,567,208 |  |  | $ | 5,816,151 |  |  | $ | 13,103,459 |  |  | $ | 13,575,532 |
Earnings before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments by Industry Segment
|  | Three Months Ended September 30 |  |  | Nine Months Ended September 30 |
Segment: |  | 2011 |  |  | 2010 |  |  | 2011 |  |  | 2010 |
Performance marketing |  | $ | 814,500 |  |  | $ | 2,246,111 |  |  | $ | 2,869,033 |  |  | $ | 4,839,682 |
Web properties |  |  | 257,156 |  |  |  | 710,874 |  |  |  | 189,768 |  |  |  | 2,117,307 |
Corporate |  |  | (984,076 | ) |  |  | (1,719,108 | ) |  |  | (3,102,239 | ) |  |  | (5,582,868 | )
Total |  | $ | 87,580 |  |  | $ | 1,237,877 |  |  | $ | (43,438 | ) |  | $ | 1,374,121 |
| Note 17 – Segment Analysis The Company is an Internet marketing services business separated into two reporting segments: Performance Marketing and Web Properties. The Performance Marketing segment includes both the technologies and networks required to facilitate business to business transactions. The Web Properties segment includes both the products and websites required to market to consumers online, a lead generation business and data collection and distribution. Listed below is a presentation of the unaudited revenue, gross profit and earnings (loss) before interest, taxes, depreciation and amortization and stock based compensation for all reportable industry segments for the years ended December 31, 2010 and 2009. The Company currently only tracks certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the "Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Compensation" table consists of corporate expenses not allocated to any segment. Net Revenue by Industry Segment
|  | 2010 |  |  | 2009 |
Segment: |  | Amount |  |  | Percent |  |  | Amount |  |  | Percent |
Performance Marketing |  | $ | 35,449,243 |  |  |  | 72.4 | % |  | $ | 28,842,342 |  |  |  | 72.5 | %
Web Properties |  |  | 13,520,604 |  |  |  | 27.6 | % |  |  | 10,964,765 |  |  |  | 27.5 | %
Total |  | $ | 48,969,847 |  |  |  | 100.0 | % |  | $ | 39,807,107 |  |  |  | 100.0 | %
Gross Profit by Industry Segment
Segment: |  | 2010 |  |  | 2009 |
Performance Marketing |  | $ | 8,562,971 |  |  |  | 7,597,315 |
Web Properties |  |  | 11,151,566 |  |  |  | 7,436,085 |
Total |  | $ | 19,714,537 |  |  | $ | 15,033,400 |
Earnings before Stock-Based Compensation, Interest, Taxes, Depreciation and Amortization and Impairment Charges by Industry Segment
Segment: |  | 2010 |  |  | 2009 |
Performance Marketing |  | $ | 4,258,863 |  |  | $ | 2,387,710 |
Web Properties |  |  | 2,772,692 |  |  |  | 3,325,165 |
Corporate |  |  | (4,850,124 | ) |  |  | (4,340,546 | )
Total |  | $ | 2,181,431 |  |  | $ | 1,372,329 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 + Details
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