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Consolidated Statements Of Operations (USD $) | 3 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | ---
Sep. 30, 2011 | Sep. 30, 2010 | Sep. 30, 2011 | Sep. 30, 2010 | Dec. 31, 2010 | Dec. 31, 2009
Income Statement [Abstract] |  |  |  |  |  |
Net revenue | $ 8,203,116 | $ 14,270,285 | $ 29,209,646 | $ 34,974,369 | $ 48,969,847 | $ 39,807,107
Cost of revenue: |  |  |  |  |  |
Affiliate expenses | 3,922,166 | 7,861,565 | 14,090,378 | 19,572,820 | 26,817,621 | 22,133,297
Data acquisition | 660,738 | 564,724 | 1,859,999 | 1,739,497 | 2,335,313 | 2,506,942
Merchant processing fees and product costs | 53,004 | 27,845 | 155,810 | 86,520 | 102,376 | 133,468
Cost of revenue | 4,635,908 | 8,454,134 | 16,106,187 | 21,398,837 | 29,255,310 | 24,773,707
Gross profit | 3,567,208 | 5,816,151 | 13,103,459 | 13,575,532 | 19,714,537 | 15,033,400
Operating expenses: |  |  |  |  |  |
Search costs | 1,959,042 | 1,705,124 | 6,749,115 | 3,059,407 | 5,418,099 | 906,366
Compensation and telemarketing | 1,481,007 | 2,525,672 | 6,367,437 | 7,808,735 | 10,356,682 | 10,167,108
Selling, general and administrative | 1,363,385 | 1,785,609 | 4,018,959 | 5,707,928 | 7,627,703 | 8,190,809
Total operating expenses | 4,803,434 | 6,016,405 | 17,135,511 | 16,576,070 | 23,402,484 | 19,264,283
Operating loss | (1,236,226) | (200,254) | (4,032,052) | (3,000,538) | (3,687,947) | (4,230,883)
Other income (expense): |  |  |  |  |  |
Litigation settlements |  |  | (374,800) |  |  |
Write-down of note receivable and capitalized development costs | (78,361) |  | (179,106) |  |  |
Interest income |  | 13,134 |  | 13,134 | 4,721 | 4,670
Interest expense | (53,169) | (133,257) | (263,437) | (444,023) | (564,001) | (839,234)
Impairment of assets |  |  |  |  | (400,000) | (2,213)
Other income (expense) |  |  |  |  | 11,843 | (13,211)
Other expenses, net | (131,530) | (120,123) | (817,343) | (430,889) | (947,437) | (849,988)
Loss from continuing operations before taxes on income | (1,367,756) | (320,377) | (4,849,395) | (3,431,427) | (4,635,384) | (5,080,871)
Income tax expense | (141) | (1,760) | (141) | (2,642) | (2,642) |
Net loss from continuing operations | (1,367,897) | (322,137) | (4,849,536) | (3,434,069) | (4,638,026) | (5,080,871)
Loss from discontinued operations net of tax |  | (1,910,302) | 257,136 | (890,252) | (368,223) | (310,243)
Net loss | $ (1,367,897) | $ (2,232,439) | $ (4,592,400) | $ (4,324,321) | $ (5,006,249) | $ (5,391,114)
Per common share data: Basic and diluted: |  |  |  |  |  |
Net loss from continuing operations | $ (0.14) | $ (0.04) | $ (0.53) | $ (0.40) | $ (0.55) | $ (0.76)
Net (loss) income from discontinued operations | $ 0.00 | $ (0.22) | $ 0.03 | $ (0.11) | $ (0.04) | $ (0.05)
Net loss | $ (0.14) | $ (0.26) | $ (0.50) | $ (0.51) | $ (0.59) | $ (0.81)
Weighted average shares (basic and diluted) | 10,035,791 | 8,521,780 | 9,137,659 | 8,475,377 | 8,496,284 | 6,679,319

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