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Segment Analysis
9 Months Ended12 Months Ended
Sep. 30, 2011
Dec. 31, 2010
Segment Analysis [Abstract]  
Segment Analysis

Note 13 – Segment Analysis

In 2011, management reorganized the operations along two new operating segments – Performance Marketing and Web Properties. Prior to 2011, our two segments were classified as Exchange and Direct segments

We are an Internet marketing services business separated into two reporting segments: Performance Marketing and Web Properties. The Performance Marketing Segment includes both the technologies and networks required to facilitate B2B transactions. The Web Properties includes both the products and websites required to market to consumers online including our owned and operated websites, a lead generation business and a data collection and distribution business.

MSA, RESO and iLead (see Note 10) are reported as discontinued operations in the consolidated financial statements for 2011 and 2010.

Listed below is a presentation of net revenue, gross profit and earnings (loss) before interest, taxes, and depreciation and amortization, and stock based payments for all reportable segments for the three and nine months ended September 30, 2011 and 2010. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the "Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments" from continuing operations table consists of corporate expenses not allocated to any segment. Note that the "Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments" is not a measure of performance defined in accordance with GAAP.

Net Revenue by Industry Segment

 

     Three Months Ended September 30     Nine Months Ended September 30  
     2011     2010     2011     2010  
Segment:    Amount      Percent     Amount      Percent     Amount      Percent     Amount      Percent  

Performance marketing

    $ 5,349,220         65.2 %    $ 10,630,826         74.5 %    $ 18,723,897         64.1 %    $ 26,017,902         74.4 % 

Web properties

      2,853,896         34.8 %      3,639,459         25.5 %      10,485,749         35.9 %      8,956,467         25.6 % 
  

 

 

     

 

 

    

 

 

     

 

 

    

 

 

     

 

 

    

 

 

     

 

 

  

Total Revenue

    $ 8,203,116         100.0 %    $ 14,270,285         100.0 %    $ 29,209,646         100.0 %    $ 34,974,369         100.0 % 
  

 

 

     

 

 

    

 

 

     

 

 

    

 

 

     

 

 

    

 

 

     

 

 

  

Gross Profit by Industry Segment

 

     Three Months Ended
September 30		      Nine Months Ended
September 30		  
Segment:    2011      2010      2011      2010  

Performance marketing

    $ 1,421,929       $ 2,743,390       $ 4,610,714       $ 6,387,973   

Web properties

      2,145,279         3,072,761         8,492,745         7,187,559   
  

 

 

     

 

 

     

 

 

     

 

 

  

Total

    $ 3,567,208       $ 5,816,151       $ 13,103,459       $ 13,575,532   
  

 

 

     

 

 

     

 

 

     

 

 

  

 

Earnings before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments by Industry Segment

 

     Three Months Ended
September 30		     Nine Months Ended
September 30		  
Segment:    2011     2010     2011     2010  

Performance marketing

    $ 814,500      $ 2,246,111      $ 2,869,033      $ 4,839,682   

Web properties

      257,156        710,874        189,768        2,117,307   

Corporate

      (984,076 )      (1,719,108 )      (3,102,239 )      (5,582,868 ) 
  

 

 

    

 

 

    

 

 

    

 

 

  

Total

    $ 87,580      $ 1,237,877      $ (43,438 )    $ 1,374,121   
  

 

 

    

 

 

    

 

 

    

 

 

Note 17 – Segment Analysis

The Company is an Internet marketing services business separated into two reporting segments: Performance Marketing and Web Properties. The Performance Marketing segment includes both the technologies and networks required to facilitate business to business transactions. The Web Properties segment includes both the products and websites required to market to consumers online, a lead generation business and data collection and distribution.

Listed below is a presentation of the unaudited revenue, gross profit and earnings (loss) before interest, taxes, depreciation and amortization and stock based compensation for all reportable industry segments for the years ended December 31, 2010 and 2009. The Company currently only tracks certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the "Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Compensation" table consists of corporate expenses not allocated to any segment.

Net Revenue by Industry Segment

 

     2010     2009  

Segment:

   Amount      Percent     Amount      Percent  

Performance Marketing

    $ 35,449,243         72.4 %    $ 28,842,342         72.5 % 

Web Properties

      13,520,604         27.6 %      10,964,765         27.5 % 
  

 

 

     

 

 

    

 

 

     

 

 

  

Total

   $ 48,969,847         100.0 %    $ 39,807,107         100.0 % 
  

 

 

     

 

 

    

 

 

     

 

 

  

 

Gross Profit by Industry Segment

 

Segment:

   2010      2009  

Performance Marketing

    $ 8,562,971         7,597,315   

Web Properties

      11,151,566         7,436,085   
  

 

 

     

 

 

  

Total

   $ 19,714,537       $ 15,033,400   
  

 

 

     

 

 

  

Earnings before Stock-Based Compensation, Interest, Taxes, Depreciation and Amortization and Impairment Charges by Industry Segment

 

Segment:

    2010     2009  

Performance Marketing

    $ 4,258,863      $ 2,387,710   

Web Properties

      2,772,692        3,325,165   

Corporate

      (4,850,124 )      (4,340,546 ) 
  

 

 

    

 

 

  

Total

    $ 2,181,431      $ 1,372,329