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Segment Analysis | 12 Months Ended
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Dec. 31, 2011
Notes to Financial Statements |
Note 16 - Segment Analysis | We are an Internet marketing services business separated into two reporting segments: performance marketing and web properties. The performance marketing segment includes both the technologies and networks required to facilitate business to business transactions. The web properties segment includes both the products and websites required to market to consumers online, a lead generation business and data collection and distribution. Listed below is a presentation of the unaudited revenue, gross profit and earnings (loss) before interest, taxes, depreciation and amortization and stock based compensation for all reportable industry segments for the years ended December 31, 2011 and 2010. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the “Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Compensation” table consists of corporate expenses not allocated to any segment. Net Revenue by Industry Segment
|  | 2011 |  |  | 2010 |
Segment: |  | Amount |  |  | Percent |  |  | Amount |  |  | Percent |
Performance marketing |  | $ | 24,251,457 |  |  |  | 67.7 | % |  | $ | 35,449,250 |  |  |  | 72.4 | %
Web properties |  |  | 11,568,539 |  |  |  | 32.3 | % |  |  | 13,520,597 |  |  |  | 27.6 | %
Total |  | $ | 35,819,996 |  |  |  | 100.0 | % |  | $ | 48,969,847 |  |  |  | 100.0 | %
Gross Profit by Industry Segment
Segment: |  | 2011 |  |  | 2010 |
Performance marketing |  | $ | 6,092,315 |  |  | $ | 8,562,958 |
Web properties |  |  | 8,895,922 |  |  |  | 11,151,579 |
Total |  | $ | 14,988,237 |  |  | $ | 19,714,537 |
Earnings (Loss) before Stock-Based Compensation, Interest, Taxes, Depreciation and Amortization and Impairment Charges by Industry Segment
Segment: |  | 2011 |  |  | 2010 |
Performance marketing |  | $ | 3,511,387 |  |  | $ | 6,443,806 |
Web properties |  |  | (42,609 | ) |  |  | 2,764,050 |
Corporate |  |  | (3,738,507 | ) |  |  | (7,426,447 | )
Total |  | $ | (269,729 | ) |  | $ | 1,781,409 |

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