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Consolidated Statements of Operations (Unaudited) (USD $) | 3 Months Ended
--- | ---
Mar. 31, 2012 | Mar. 31, 2011
Income Statement [Abstract] |  |
Net revenue | $ 8,767,149 | $ 11,793,495
Cost of revenue: |  |
Affiliate expenses | 4,505,699 | 5,741,766
Data Acquitision | 779,975 | 621,764
Merchant processing fees and product costs | 62,077 | 7,936
Cost of revenue | 5,347,751 | 6,371,466
Gross profit | 3,419,398 | 5,422,029
Operating expenses: |  |
Search costs | 1,843,057 | 2,493,479
Compensation and telemarketing | 1,296,565 | 2,672,277
Selling, general and administrative | 1,985,463 | 1,435,166
Total operating expenses | 5,125,085 | 6,600,922
Operating loss | (1,705,687) | (1,178,893)
Other income (expense): |  |
Litigation settlements |  | 374,800
Interest expense, net | (166,701) | (96,669)
Other expenses, net | (166,701) | (471,469)
Loss from continuing operations before taxes | (1,872,388) | (1,650,362)
Income tax expense |  |
Net loss from continuing operations | (1,872,388) | (1,650,362)
Income (loss) from discontinued operations net of tax expense | (1,709) | 257,136
Net loss | (1,874,097) | (1,393,226)
Other comprehensive income: |  |
Foreign currency revaluation | 5,156 |
Total comprehensive loss | $ (1,868,941) | $ (1,393,226)
Per common share data: Basic and Diluted |  |
Net loss from continuing operations | $ (0.13) | $ (0.19)
Net income from discontinued operations | $ 0.00 | $ 0.03
Net loss | $ (0.13) | $ (0.16)
Weighted average shares (basic and diluted) | 14,431,201 | 8,558,790

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