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Segment Analysis | 3 Months Ended
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Mar. 31, 2012
Notes to Financial Statements |
Note 13. Segment Analysis | In 2012, management reorganized the operations along three new operating segments – Publisher Network, Software Search and Partner Programs. Prior to 2012, our two segments were classified as Performance Marketing and Web Properties segments. Listed below is an unaudited presentation of net revenue, gross profit and earnings before interest, taxes, and depreciation and amortization, and stock based payments for all reportable segments for the three months ended March 31, 2012 and 2011. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the “Earnings before Interest, Taxes, Depreciation and Amortization, Stock Based Payments, and Indirect Merger Costs” from continuing operations table consists of corporate expenses not allocated to any segment. Note that the “Earnings before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments” is not a measure of performance defined in accordance with GAAP. Net Revenue by Industry Segment
|  | Three Months Ended March 31 |  |
|  | 2012 |  |  | 2011 |  |
Segment: |  | Amount |  |  | Percent |  |  | Amount |  |  | Percent |  |
Publisher Network |  | $ | 5,624,956 |  |  |  | 64.2 | % |  | $ | 9,850,062 |  |  |  | 83.5 | % |
Software Search |  |  | 1,767,340 |  |  |  | 20.2 | % |  |  |  | - |  |  |  | - |
Partner Programs |  |  | 1,374,853 |  |  |  | 15.6 | % |  |  | 1,943,433 |  |  |  | 16.5 | % |
Total Revenue |  | $ | 8,767,149 |  |  |  | 100.0 | % |  | $ | 11,793,495 |  |  |  | 100.0 | % |
Gross Profit by Industry Segment
|  | Three Months Ended March 31 |  |  |
Segment: |  | 2012 |  |  | 2011 |  |  |
Publisher Network |  | $ | 1,241,195 |  |  | $ | 4,113,419 |  |  |
Software Search |  |  | 1,452,308 |  |  |  | - |  |  |
Partner Programs |  |  | 725,895 |  |  |  | 1,308,610 |  |  |
Total |  | $ | 3,419,398 |  |  | $ | 5,422,029 |  |  |
Earnings before Interest, Taxes, Depreciation and Amortization, Stock Based Payments, and Indirect Merger Costs by Industry Segment
|  | Three Months Ended March 31 |  |
Segment: |  | 2012 |  |  | 2011 |  |
Publisher Network |  | $ | 904,270 |  |  | $ | 1,487,292 |  |
Software Search |  |  | 50,724 |  |  |  |  |  |
Partner Programs |  |  | 1,056,492 |  |  |  | 627,169 |  |
Corporate |  |  | (1,799,250 | ) |  |  | (1,912,471) |  |
Total |  | $ | 212,236 |  |  | $ | 201,990 |  |

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