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2. Property and Equipment (Details Narrative) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011
Property And Equipment |  |  |  |
Depreciation and amortization expense | $ 694,000 | $ 379,000 | $ 1,830,000 | $ 1,184,000

X
- Definition Custom Element. + References No definition available. + Details
Name: | INUV_DepreciationAndAmortizationExpense
Namespace Prefix: | INUV_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

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- Details
Name: | INUV_PropertyAndEquipmentAbstract
Namespace Prefix: | INUV_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration