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13. Segment Analysis (Details 1) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011
Gross Profit | $ 8,736,397 | $ 3,567,208 | $ 18,932,438 | $ 13,103,459
Publisher Network |  |  |  |
Gross Profit | 1,894,000 | 3,517,000 | 4,326,000 | 13,054,000
Percent of Gross Profit | 12.90% | 42.90% | 11.70% | 44.70%
Software Search |  |  |  |
Gross Profit | 6,842,000 | 50,000 | 14,606,000 | 50,000
Percent of Gross Profit | 50.90% | 0.20% | 39.30% | 0.20%
Total Net Revenue |  |  |  |
Gross Profit | $ 8,736,397 | $ 3,567,208 | $ 18,932,438 | $ 13,103,459
Percent of Gross Profit | 63.80% | 43.10% | 51.00% | 44.90%

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