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CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (Unaudited) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011
Income Statement [Abstract] |  |  |  |
Net revenue | $ 15,481,425 | $ 8,203,116 | $ 37,122,558 | $ 29,209,646
Cost of revenue: |  |  |  |
Affiliate expenses | 5,471,602 | 3,922,166 | 14,118,763 | 14,090,378
Data Acquitision | 1,054,725 | 669,613 | 3,571,752 | 1,942,606
Merchant processing fees and product costs | 218,701 | 44,129 | 499,605 | 73,203
Cost of services | 6,745,028 | 4,635,908 | 18,190,120 | 16,106,187
Gross profit | 8,736,397 | 3,567,208 | 18,932,438 | 13,103,459
Operating expenses: |  |  |  |
Search costs | 5,832,243 | 1,959,042 | 13,098,236 | 6,749,115
Compensation and telemarketing | 1,649,063 | 1,481,007 | 4,571,418 | 6,367,437
Selling, general and administrative | 2,378,826 | 1,363,385 | 6,734,383 | 4,018,959
Total operating expenses | 9,860,132 | 4,803,434 | 24,404,037 | 17,135,511
Operating loss | (1,123,735) | (1,236,226) | (5,471,599) | (4,032,052)
Other income (expense): |  |  |  |
Litigation settlements | (75,000) |  | (75,000) | (374,800)
Write-off of capitalized development & note receivable |  | (78,361) |  | (179,106)
Interest expense, net | (127,379) | (53,169) | (398,801) | (263,437)
Other expenses, net | (202,379) | (131,530) | (473,801) | (817,343)
Loss from continuing operations before taxes | (1,326,114) | (1,367,756) | (5,945,400) | (4,849,395)
Income tax expense | (8,690) | (141) | (70,667) | (141)
Net loss from continuing operations | (1,334,804) | (1,367,897) | (6,016,067) | (4,849,536)
Income (loss) from discontinued operations net of tax expense | 14,121 |  | (142,821) | 257,136
Net loss | (1,320,683) | (1,367,897) | (6,158,888) | (4,592,400)
Other comprehensive income: |  |  |  |
Foreign currency revaluation | 6,084 |  | 505 |
Total comprehensive loss | $ (1,314,599) | $ (1,367,897) | $ (6,158,383) | $ (4,592,400)
Per common share data: Basic and Diluted |  |  |  |
Net loss from continuing operations | $ (0.06) | $ (0.14) | $ (0.29) | $ (0.53)
Net loss (income) from discontinued operations |  |  | $ (0.01) | $ (0.03)
Net loss | $ (0.06) | $ (0.14) | $ (0.30) | $ (0.50)
Weighted average shares (Basic and diluted) | 23,497,123 | 10,035,791 | 20,524,853 | 9,137,659

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