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13. Segment Analysis (Tables) | 9 Months Ended
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Sep. 30, 2012
Notes to Financial Statements |
Schedule of all reportable segments | We currently only track certain assets at the segment level and therefore assets by segment are not presented below. Net Revenue by Industry Segment (in thousands)
|  | Three Months Ended September 30 |  | Nine Months Ended September 30
|  | 2012 ($) |  |  | % of Revenue |  | 2011 ($) |  |  | % of Revenue |  | 2012 ($) |  |  | % of Revenue |  | 2011 ($) |  |  | % of Revenue
Publisher Network |  |  | 7,605 |  |  |  | 49.1 | % |  |  | 8,153 |  |  |  | 99.4 | % |  |  | 19,429 |  |  |  | 52.3 | % |  |  | 29,160 |  |  |  | 99.8 | %
Software Search |  |  | 7,876 |  |  |  | 50.9 | % |  |  | 50 |  |  |  | 0.6 | % |  |  | 17,694 |  |  |  | 47.7 | % |  |  | 50 |  |  |  | 0.2 | %
Total net revenue |  |  | 15,481 |  |  |  | 100.0 | % |  |  | 8,203 |  |  |  | 100.0 | % |  |  | 37,123 |  |  |  | 100.0 | % |  |  | 29,210 |  |  |  | 100.0 | %
Gross Profit by Industry Segment (in thousands)
|  | Three Months Ended September 30, |  | Nine Months Ended September 30,
|  | 2012 ($) |  |  | % of Net Revenue |  | 2011 ($) |  |  | % of Net Revenue |  | 2012 ($) |  |  | % of Net Revenue |  | 2011 ($) |  |  | % of Net Revenue
Publisher Network |  |  | 1,895 |  |  |  | 12.2 | % |  |  | 3,517 |  |  |  | 42.9 | % |  |  | 4,326 |  |  |  | 11.7 | % |  |  | 13,054 |  |  |  | 44.7 | %
Software Search |  |  | 6,841 |  |  |  | 44.2 | % |  |  | 50 |  |  |  | 0.6 | % |  |  | 14,606 |  |  |  | 39.3 | % |  |  | 50 |  |  |  | 0.2 | %
Total gross profit |  |  | 8,736 |  |  |  | 56.4 | % |  |  | 3,567 |  |  |  | 43.5 | % |  |  | 18,932 |  |  |  | 51.0 | % |  |  | 13,104 |  |  |  | 44.9 | %

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