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13. Segment Analysis (Details) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011
Net Revenue | $ 15,481,425 | $ 8,203,116 | $ 37,122,558 | $ 29,209,646
Publisher Network |  |  |  |
Net Revenue | 7,605,000 | 8,153,000 | 19,429,000 | 29,160,000
Percent of Revenue | 49.10% | 99.40% | 52.30% | 99.80%
Software Search |  |  |  |
Net Revenue | 7,876,000 | 50,000 | 17,694,000 | 50,000
Percent of Revenue | 50.90% | 0.60% | 47.70% | 0.20%
Total Net Revenue |  |  |  |
Net Revenue | $ 15,481,425 | $ 8,203,116 | $ 37,122,558 | $ 29,209,646
Percent of Revenue | 100.00% | 100.00% | 100.00% | 100.00%

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