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13. Segment Analysis
 9 Months Ended
Sep. 30, 2012
Segment Analysis  
13. Segment Analysis

In the third quarter of 2012, management reorganized the operations combining the former three operating segments - Publisher Network, Software Search and Partner Programs into the two operating segments; Publisher Network and Software Search.   Partner Programs were merged into the two remaining segments.  Prior to 2012, we operated with two segments classified as Performance Marketing and Web Properties.  For presentation purposes, our prior period results included herein have been reclassified for the new segment structure.

 

Listed below is an unaudited presentation of net revenue and gross profit for all reportable segments for the three and nine months ended September 30, 2012 and 2011. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.

 

Net Revenue by Industry Segment

(in thousands)

 

    Three Months Ended September 30   Nine Months Ended September 30
    2012 ($)     % of Revenue   2011 ($)     % of Revenue   2012 ($)     % of Revenue   2011 ($)     % of Revenue
Publisher Network     7,605       49.1 %     8,153       99.4 %     19,429       52.3 %     29,160       99.8 %
Software Search     7,876       50.9 %     50       0.6 %     17,694       47.7 %     50       0.2 %
Total net revenue     15,481       100.0 %     8,203       100.0 %     37,123       100.0 %     29,210       100.0 %

 

Gross Profit by Industry Segment

(in thousands)

 

    Three Months Ended September 30,   Nine Months Ended September 30,
    2012 ($)     % of Net Revenue   2011 ($)     % of Net Revenue   2012 ($)     % of Net Revenue   2011 ($)     % of Net Revenue
Publisher Network     1,895       12.2 %     3,517       42.9 %     4,326       11.7 %     13,054       44.7 %
Software Search     6,841       44.2 %     50       0.6 %     14,606       39.3 %     50       0.2 %
Total gross profit     8,736       56.4 %     3,567       43.5 %     18,932       51.0 %     13,104       44.9 %