XML 50 R24.htm IDEA: XBRL DOCUMENT v2.4.0.6

3. Goodwill and Intangible Assets (Tables)

9 Months Ended

Sep. 30, 2012

Notes to Financial Statements

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of our goodwill and intangible assets from continuing operations as of September 30, 2012 (unaudited):

Description		Term				Carrying Value				Accumulated Amortization(1)				Net Carrying Value
Names database		9 months				$	15,848,688			$	(15,475,715	)		$	372,973
Customer list		20 years					8,820,000				(257,250	)			8,562,750
Customer list		10 years					1,610,000				(93,919	)			1,516,081
Bundled downloads		4.5 months					2,446,697				(2,221,252	)			225,445
Exclusivity and non-compete agreements		1 year					120,000				(70,000	)			50,000
Trade names		5 years					960,000				(112,000	)			848,000
Trade names			—				390,000				—				390,000
Total intangible assets						$	30,195,385			$	(18,230,136	)		$	11,965,249
Goodwill						$	6,005,309			$	—			$	6,005,309

Schedule of Amortization Expense

Our amortization expense over the next five years and thereafter as of September 30, 2012 is as follows:

2012		$	652,805
2013			988,113
2014			794,004
2015			794,004
2016			794,004
Thereafter			7,552,319
Total		$	11,575,249

X

- Details

Name:	INUV_NotesToFinancialStatementsAbstract
Namespace Prefix:	INUV_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 1

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16265-109275



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 142

-Paragraph 44

-Subparagraph a

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Name:	us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock
Namespace Prefix:	us-gaap_
Data Type:	nonnum:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Tabular disclosure of the estimated aggregate amortization expense for intangible assets subject to amortization for each of the five succeeding fiscal years.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275

+ Details

Name:	us-gaap_ScheduleOfExpectedAmortizationExpenseTableTextBlock
Namespace Prefix:	us-gaap_
Data Type:	nonnum:textBlockItemType
Balance Type:	na
Period Type:	duration