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13. Segment Analysis (Tables)
 9 Months Ended
Sep. 30, 2012
Notes to Financial Statements  
Schedule of all reportable segments

 We currently only track certain assets at the segment level and therefore assets by segment are not presented below.

 

Net Revenue by Industry Segment

(in thousands)

 

    Three Months Ended September 30   Nine Months Ended September 30
    2012 ($)     % of Revenue   2011 ($)     % of Revenue   2012 ($)     % of Revenue   2011 ($)     % of Revenue
Publisher Network     7,605       49.1 %     8,153       99.4 %     19,429       52.3 %     29,160       99.8 %
Software Search     7,876       50.9 %     50       0.6 %     17,694       47.7 %     50       0.2 %
Total net revenue     15,481       100.0 %     8,203       100.0 %     37,123       100.0 %     29,210       100.0 %

 

Gross Profit by Industry Segment

(in thousands)

 

    Three Months Ended September 30,   Nine Months Ended September 30,
    2012 ($)     % of Net Revenue   2011 ($)     % of Net Revenue   2012 ($)     % of Net Revenue   2011 ($)     % of Net Revenue
Publisher Network     1,895       12.2 %     3,517       42.9 %     4,326       11.7 %     13,054       44.7 %
Software Search     6,841       44.2 %     50       0.6 %     14,606       39.3 %     50       0.2 %
Total gross profit     8,736       56.4 %     3,567       43.5 %     18,932       51.0 %     13,104       44.9 %