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CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (Unaudited) (USD $)
 3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Income Statement [Abstract]        
Net revenue $ 15,481,425 $ 8,203,116 $ 37,122,558 $ 29,209,646
Cost of revenue:        
Affiliate expenses 5,471,602 3,922,166 14,118,763 14,090,378
Data Acquitision 1,054,725 669,613 3,571,752 1,942,606
Merchant processing fees and product costs 218,701 44,129 499,605 73,203
Cost of services 6,745,028 4,635,908 18,190,120 16,106,187
Gross profit 8,736,397 3,567,208 18,932,438 13,103,459
Operating expenses:        
Search costs 5,832,243 1,959,042 13,098,236 6,749,115
Compensation and telemarketing 1,649,063 1,481,007 4,571,418 6,367,437
Selling, general and administrative 2,378,826 1,363,385 6,734,383 4,018,959
Total operating expenses 9,860,132 4,803,434 24,404,037 17,135,511
Operating loss (1,123,735) (1,236,226) (5,471,599) (4,032,052)
Other income (expense):        
Litigation settlements (75,000)    (75,000) (374,800)
Write-off of capitalized development & note receivable    (78,361)    (179,106)
Interest expense, net (127,379) (53,169) (398,801) (263,437)
Other expenses, net (202,379) (131,530) (473,801) (817,343)
Loss from continuing operations before taxes (1,326,114) (1,367,756) (5,945,400) (4,849,395)
Income tax expense (8,690) (141) (70,667) (141)
Net loss from continuing operations (1,334,804) (1,367,897) (6,016,067) (4,849,536)
Income (loss) from discontinued operations net of tax expense 14,121    (142,821) 257,136
Net loss (1,320,683) (1,367,897) (6,158,888) (4,592,400)
Other comprehensive income:        
Foreign currency revaluation 6,084    505   
Total comprehensive loss $ (1,314,599) $ (1,367,897) $ (6,158,383) $ (4,592,400)
Per common share data: Basic and Diluted        
Net loss from continuing operations $ (0.06) $ (0.14) $ (0.29) $ (0.53)
Net loss (income) from discontinued operations       $ (0.01) $ (0.03)
Net loss $ (0.06) $ (0.14) $ (0.30) $ (0.50)
Weighted average shares (Basic and diluted) 23,497,123 10,035,791 20,524,853 9,137,659