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13. Segment Analysis (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Net Revenue	$ 15,481,425	$ 8,203,116	$ 37,122,558	$ 29,209,646
Publisher Network
Net Revenue	7,605,000	8,153,000	19,429,000	29,160,000
Percent of Revenue	49.10%	99.40%	52.30%	99.80%
Software Search
Net Revenue	7,876,000	50,000	17,694,000	50,000
Percent of Revenue	50.90%	0.60%	47.70%	0.20%
Total Net Revenue
Net Revenue	$ 15,481,425	$ 8,203,116	$ 37,122,558	$ 29,209,646
Percent of Revenue	100.00%	100.00%	100.00%	100.00%

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

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-Article 5

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