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13. Segment Analysis (Details 1) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Gross Profit	$ 8,736,397	$ 3,567,208	$ 18,932,438	$ 13,103,459
Publisher Network
Gross Profit	1,894,000	3,517,000	4,326,000	13,054,000
Percent of Gross Profit	12.90%	42.90%	11.70%	44.70%
Software Search
Gross Profit	6,842,000	50,000	14,606,000	50,000
Percent of Gross Profit	50.90%	0.20%	39.30%	0.20%
Total Net Revenue
Gross Profit	$ 8,736,397	$ 3,567,208	$ 18,932,438	$ 13,103,459
Percent of Gross Profit	63.80%	43.10%	51.00%	44.90%

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Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1,2)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

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