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2. Property and Equipment (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Property And Equipment
Depreciation and amortization expense	$ 694,000	$ 379,000	$ 1,830,000	$ 1,184,000

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- Definition

Custom Element.

+ References

No definition available.

+ Details

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Namespace Prefix:	INUV_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

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- Details

Name:	INUV_PropertyAndEquipmentAbstract
Namespace Prefix:	INUV_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration