Other Intangible Assets and Goodwill (Tables)

12 Months Ended

Dec. 31, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of our intangible assets from continuing operations as of December 31, 2012:



	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		2012 Amortization Expense
Names database (1)	9 months	$	17,417,397	$	(17,094,626	)	$	322,771	$	1,590,529
Bundled downloads (1)	4.5 months	2,447,075		(2,441,181		)	5,894		2,441,181
Intangible assets classified as current		$	19,864,472	$	(19,535,807	)	$	328,665	$	4,031,710

Customer list, Google	20 years	8,820,000		(367,500		)	8,452,500		367,500
Customer list, all other	10 years	1,610,000		(134,170		)	1,475,830		134,170
Exclusivity agreement	1 year	120,000		(100,000		)	20,000		100,000
Trade names, ALOT (2)	5 years	960,000		(160,000		)	800,000		160,000
Trade names, web properties (2)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	11,900,000	$	(761,670	)	$	11,138,330	$	761,670

Goodwill		$	5,760,808	$	—		$	5,760,808	N/A

The following is a schedule of our intangible assets from continuing operations as of December 31, 2011:



	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		2011 Amortization Expense
Names database, classified as current (1)	9 months	$	16,130,086	$	(15,182,204	)	$	947,882	$	3,582,107

Website development	5 years	4,210,000		(4,210,000		)	—		99,171
Customer lists	5 years	3,500,000		(3,500,000		)	—		22,186
Exclusivity agreement	1 year	150,000		(150,000		)	—		37,500
Tradenames, web properties (2)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	8,250,000	$	(7,860,000	)	$	390,000	$	158,857

Goodwill		$	3,893,405	$	(2,116,861	)	$	1,776,544	N/A

___________

(1)

The amortization of our names database and bundled downloads assets are included in cost of revenue. As of January 1, 2012, the names database is amortized over nine months due to the change in our estimate of their useful life. The change in estimate resulted in the names database being classified as current in the 2012 and 2011 consolidated balance sheets, respectively. Per ASC 250, Accounting Changes and Error Corrections, this change in estimate does not require a restatement in amounts in prior periods and will only change classifications prospectively.


(2)	We have determined that our Inuvo trade name intangible has an indefinite life, and as such it is not amortized. We determined our ALOT trade names acquired with Vertro should be amortized over five years.

Schedule of Amortization Expense

Our amortization expense over the next five years and thereafter is as follows:



2013	$	1,142,669
2014	794,004
2015	794,004
2016	794,004
2017	634,004
Thereafter	$	6,918,310
Total	$	11,076,995