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CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Net revenue $ 53,362,945 $ 35,819,996
Cost of revenue    
Affiliate expenses 20,680,931 18,130,731
Data acquisition 4,282,568 2,526,001
Merchant processing fees and product costs 672,011 175,027
Cost of revenue 25,635,510 20,831,759
Gross profit 27,727,435 14,988,237
Operating expenses    
Search costs 18,189,643 7,446,116
Compensation and telemarketing 6,816,013 7,670,869
Selling, general and administrative 9,249,678 5,567,103
Total operating expenses 34,255,334 20,684,088
Operating loss (6,527,899) (5,695,851)
Other income (expense)    
Litigation settlements (75,000) (374,800)
Impairment of assets and loss on sale of assets 0 (2,824,100)
Interest expense, net (563,198) (330,880)
Other income (expense), net (638,198) (3,529,780)
Loss from continuing operations before taxes (7,166,097) (9,225,631)
Income tax benefit (expense) 326,779 (7,876)
Net loss from continuing operations (6,839,318) (9,233,507)
Net income (loss) from discontinued operations (183,527) 257,136
Net loss (7,022,845) (8,976,371)
Other comprehensive income    
Foreign currency revaluation 418 0
Total comprehensive loss $ (7,022,427) $ (8,976,371)
Per common share data: Basic and Diluted    
Net loss from continuing operations (in usd per share) $ (0.33) $ (0.99)
Net loss (income) from discontinued operations (in usd per share) $ (0.01) $ 0.03
Net loss (in usd per share) $ (0.34) $ (0.96)
Weighted average shares (basic and diluted) (in shares) 21,004,235 9,364,038