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CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT) (USD $)
Total
Common Stock
Additional Paid in Capital
Accumulated Deficit
Accumulated Other Comprehensive Income
Treasury Stock
Beginning Balance, Amount at Dec. 31, 2010 $ 4,007,657 $ 9,110 $ 111,766,319 $ (105,671,666) $ 0 $ (2,096,106)
Beginning Balance, Shares at Dec. 31, 2010   8,558,790        
Increase (Decrease) in Stockholders' Equity [Roll Forward]            
Forfeited restricted stock units (in shares)   (3,000)        
Forfeited restricted stock units 0 (3) 3      
Sale of stock, net of stock issuance costs (in shares)   1,350,000        
Sale of stock, net of stock issuance costs 2,635,796 1,350 2,634,446      
Issuance of common stock for litigation settlements (in shares)   130,000        
Issuance of common stock for litigation settlements 365,400 130 365,270      
Retirement of treasury shares 0 (165) (626,337)     626,502
Stock based compensation 957,252   957,252      
Net loss (8,976,371)     (8,976,371)    
Ending Balance, Amount at Dec. 31, 2011 (1,010,266) 10,422 115,096,953 (114,648,037) 0 (1,469,604)
Ending Balance, Shares at Dec. 31, 2011   10,035,790        
Increase (Decrease) in Stockholders' Equity [Roll Forward]            
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc. (in shares)   12,393,308        
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc. 11,130,983 12,394 11,118,589      
Stock issuance costs (687,678)   (687,678)      
Issuance of warrants to purchase common stock 45,000   45,000      
Retirement of treasury shares 0 (21) (80,786)     80,807
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements (in shares)   732,780        
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements 915,750 732 915,018      
Issuance of common stock in employee restricted stock awards (in shares)   58,751        
Issuance of common stock in employee restricted stock awards 0 59 (59)      
Shares withheld for taxes on restricted stock awards (in shares)   (10,970)        
Shares withheld for taxes on restricted stock awards (7,762)         (7,762)
Stock based compensation 842,752   842,752      
Net loss (7,022,845)     (7,022,845)    
Other comprehensive income 418       418  
Ending Balance, Amount at Dec. 31, 2012 $ 4,206,352 $ 23,586 $ 127,249,789 $ (121,670,882) $ 418 $ (1,396,559)
Ending Balance, Shares at Dec. 31, 2012   23,209,659