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Commitments and Contingencies (Details) (USD $)
 1 Months Ended 12 Months Ended 98 Months Ended 48 Months Ended 58 Months Ended 12 Months Ended 1 Months Ended
Oct. 31, 2009
legal_action
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2012
Pending Litigation [Member]
Express Revenue, Inc. v. Inuvo, Inc. [Member]
Dec. 31, 2012
Pending Litigation [Member]
Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell [Member]
Dec. 31, 2012
Pending Litigation [Member]
Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc. [Member]
Dec. 31, 2012
Pending Litigation [Member]
Oltean, et al. (Terry Schultz) v. Think Partnership, Inc. [Member] [Member]
Dec. 31, 2012
Pending Litigation [Member]
Oltean, et al. (Mike Baldock) v. Think Partnership, Inc. [Member]
Dec. 31, 2005
Shareholder Class Action Lawsuits [Member]
claim
Sep. 30, 2011
Shareholder Class Action Lawsuits [Member]
misstatement
Sep. 29, 2011
Shareholder Class Action Lawsuits [Member]
misstatement
Jan. 31, 2013
Subsequent Event
State of Florida civil investigation re Inuvo [Member]
Loss Contingencies [Line Items]                        
Number of class action lawsuits                 5      
Number of alleged misstatements dismissed                   9    
Number of alleged misstatements                     11  
Litigation settlements   $ 75,000 $ 374,800                 $ 40,000
Litigation settlement amount, charitable donation                       60,000
Damages sought       $ 30,000 $ 60,000 $ 200,000 $ 200,000 $ 187,500        
Number of actions consolidated 2