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Segment Analysis - Schedule of Gross Profit (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Gross Profit	$ 27,727,435	$ 14,988,237
Publisher Network
Gross Profit	7,129,783	14,921,984
Percent of Gross Profit	13.40%	41.70%
Software Search
Gross Profit	20,597,652	66,253
Percent of Gross Profit	38.60%	0.20%
Total Net Revenue
Gross Profit	$ 27,727,435	$ 14,988,237
Percent of Gross Profit	52.00%	41.90%

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- Definition

Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1,2)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

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