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Segment Analysis
3 Months Ended
Mar. 31, 2013
Segment Reporting [Abstract]  
Segment Analysis
Segment Analysis
 
We operate our business as two segments, Network and Applications, which are described in Note 1 - Organization and Business. In 2012, we reorganized our segments and have retrospectively applied the current presentation to prior periods.

Listed below is a presentation of net revenue and gross profit for all reportable segments for the three months ended March 31, 2013 and 2012, which is consistent with how we manage the business internally. We currently only track certain assets at the segment level, so assets by segment are not presented below.
 
Net Revenue by Industry Segment
 
Three Months Ended
 
March 31, 2013
 
March 31, 2012
 
$
 
% of Net Revenue
 
$
 
% of Net Revenue
Network
10,793,085

 
67.8
%
 
6,384,088

 
72.8
%
Applications
5,126,694

 
32.2
%
 
2,383,061

 
27.2
%
Total net revenue
15,919,779

 
100.0
%
 
8,767,149

 
100.0
%
 
 Gross Profit by Industry Segment
 
Three Months Ended
 
March 31, 2013
 
March 31, 2012
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Network
3,719,680

 
23.4
%
 
1,482,947

 
16.9
%
Applications
4,719,231

 
29.6
%
 
1,936,451

 
22.1
%
Total gross profit
8,438,911

 
53.0
%
 
3,419,398

 
39.0
%