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Goodwill and Other Intangible Assets - Schedule of Goodwill and Intangible Assets (Details) (USD $)
 3 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Net Carrying Value $ 10,529,829  
Intangible assets classified as current    
Carrying Value 19,864,472  
Accumulated Amortization and Impairment (19,864,472)  
Net Carrying Value 0 328,665
Amortization Expense 328,665  
Intangible assets classified as long-term    
Carrying Value 11,900,000  
Accumulated Amortization and Impairment (980,171)  
Net Carrying Value 10,919,829  
Amortization Expense 218,501  
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]    
Carrying Value 5,760,808  
Accumulated Amortization and Impairment 0  
Net Carrying Value 5,760,808 5,760,808
Trade names, web properties
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years  
Carrying Value 390,000 [1]  
Accumulated Amortization and Impairment 0 [1]  
Net Carrying Value 390,000 [1]  
Amortization Expense 0 [1]  
Names database
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 9 months [2]  
Carrying Value 17,417,397 [2]  
Accumulated Amortization and Impairment (17,417,397) [2]  
Net Carrying Value 0 [2]  
Amortization Expense 322,771 [2]  
Bundled downloads
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 4 months 15 days [2]  
Carrying Value 2,447,075 [2]  
Accumulated Amortization and Impairment (2,447,075) [2]  
Net Carrying Value 0 [2]  
Amortization Expense 5,894 [2]  
Customer list, Google
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value 8,820,000  
Accumulated Amortization and Impairment (477,750)  
Net Carrying Value 8,342,250  
Amortization Expense 110,250  
Customer list, all other
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years  
Carrying Value 1,610,000  
Accumulated Amortization and Impairment (174,421)  
Net Carrying Value 1,435,579  
Amortization Expense 40,251  
Exclusivity agreement
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 1 year  
Carrying Value 120,000  
Accumulated Amortization and Impairment (120,000)  
Net Carrying Value 0  
Amortization Expense 20,000  
Trade names, ALOT
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years [1]  
Carrying Value 960,000 [1]  
Accumulated Amortization and Impairment (208,000) [1]  
Net Carrying Value 752,000 [1]  
Amortization Expense 48,000 [1]  
Names Database and Bundled Downloads
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Amortization Expense $ 322,771  
[1] Our ALOT trade names acquired through the merger with Vertro were determined to have a useful life of five years. Our Inuvo trade name intangible is indefinite-lived and is not amortized.
[2] The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of $322,771 in the first quarter of 2013 to expense the remaining balance.