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Litigation and Settlements (Details) (USD $)
 1 Months Ended 0 Months Ended 48 Months Ended 58 Months Ended 12 Months Ended
Oct. 31, 2009
legal_action
Nov. 04, 2010
Pending Litigation [Member]
Express Revenue, Inc. v. Inuvo, Inc. [Member]
Dec. 31, 2012
Pending Litigation [Member]
Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell [Member]
Dec. 31, 2012
Pending Litigation [Member]
Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc. [Member]
Dec. 31, 2012
Pending Litigation [Member]
Oltean, et al. (Terry Schultz) v. Think Partnership, Inc. [Member]
Dec. 31, 2012
Pending Litigation [Member]
Oltean, et al. (Mike Baldock) v. Think Partnership, Inc. [Member]
Dec. 31, 2005
Shareholder Class Action Lawsuits [Member]
claim
Sep. 30, 2011
Shareholder Class Action Lawsuits [Member]
misstatement
Sep. 29, 2011
Shareholder Class Action Lawsuits [Member]
misstatement
Loss Contingencies [Line Items]                  
Number of class action lawsuits             5    
Number of alleged misstatements dismissed               9  
Number of alleged misstatements                 11
Damages sought   $ 30,000 $ 60,000 $ 200,000 $ 200,000 $ 187,500      
Number of actions consolidated 2