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Segment Analysis - Schedule of Net Revenue (Details) (USD $)	3 Months Ended
	Mar. 31, 2013 segment	Mar. 31, 2012
Segment Reporting Information [Line Items]
Number of Reportable Segments	2
Net Revenue	$ 15,919,779	$ 8,767,149
Publisher Network
Segment Reporting Information [Line Items]
Net Revenue	10,793,085	6,384,088
Percent of Revenue	67.80%	72.80%
Applications
Segment Reporting Information [Line Items]
Net Revenue	5,126,694	2,383,061
Percent of Revenue	32.20%	27.20%
Total Net Revenue
Segment Reporting Information [Line Items]
Net Revenue	$ 15,919,779	$ 8,767,149
Percent of Revenue	100.00%	100.00%

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- Definition

Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5

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