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Segment Analysis - Schedule of Gross Profit (Details) (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Gross Profit	$ 8,438,911	$ 3,419,398
Publisher Network
Gross Profit	3,719,680	1,482,947
Percent of Gross Profit	23.40%	16.90%
Applications
Gross Profit	4,719,231	1,936,451
Percent of Gross Profit	29.60%	22.10%
Total Net Revenue
Gross Profit	$ 8,438,911	$ 3,419,398
Percent of Gross Profit	53.00%	39.00%

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+ References

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- Definition

Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1,2)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

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