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Subsequent Events (Details) (New York City, Subsequent Event, USD $)	0 Months Ended
	Apr. 12, 2013
New York City | Subsequent Event
Subsequent Event [Line Items]
Rental income per month	$ 48,544
Rent credits	$ 97,088

X

- Definition

Operating Leases, Rental Income per Month, Sublease Rentals

+ References

No definition available.

+ Details

Name:	inuv_OperatingLeasesRentalIncomePerMonthSubleaseRentals
Namespace Prefix:	inuv_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

X

- Definition

Operating Leases, Rent Credits, Sublease Rentals

+ References

No definition available.

+ Details

Name:	inuv_OperatingLeasesRentCreditsSubleaseRentals
Namespace Prefix:	inuv_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

X

- Details

Name:	us-gaap_SubsequentEventLineItems
Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration