XML 38 R53.htm IDEA: XBRL DOCUMENT v2.4.0.6

Related Party Transactions (Details) (Conway, USD $)	3 Months Ended
	Mar. 31, 2013
Conway
Related Party Transaction [Line Items]
Term of operating sublease	2 years
Rent expense per month	$ 8,400
Future minimum sublease due	$ 193,200

X

- Definition

Operating Leases, Rent Expense Per Month

+ References

No definition available.

+ Details

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Namespace Prefix:	inuv_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

X

- Definition

Operating Leases, Term, Sublease

+ References

No definition available.

+ Details

Name:	inuv_OperatingLeasesTermSublease
Namespace Prefix:	inuv_
Data Type:	xbrli:durationItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Contractually required future rental payments receivable on noncancelable subleasing arrangements.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 840

-SubTopic 20

-Section 50

-Paragraph 2

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=6453985&loc=d3e41502-112717



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 13

-Paragraph 16

-Subparagraph b(ii)

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	instant

X

- Details

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration