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Goodwill and Other Intangible Assets (Tables) | 6 Months Ended
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Jun. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of our intangible assets from continuing operations as of June 30, 2013:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | 2013 Amortization Expense
Names database (1) | 9 months |  | $ | 17,417,397 |  |  | $ | (17,417,397 | ) |  | $ | — |  |  | $ | 322,771 |
Bundled downloads (1) | 4.5 months |  | 2,447,075 |  |  | (2,447,075 | ) |  | — |  |  | 5,894 |
Intangible assets classified as current |  |  | $ | 19,864,472 |  |  | $ | (19,864,472 | ) |  | $ | — |  |  | $ | 328,665 |
Customer list, Google | 20 years |  | 8,820,000 |  |  | (588,000 | ) |  | 8,232,000 |  |  | 220,500 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (214,672 | ) |  | 1,395,328 |  |  | 80,502 |
Exclusivity agreement | 1 year |  | 120,000 |  |  | (120,000 | ) |  | — |  |  | 20,000 |
Trade names, ALOT | 5 years |  | 960,000 |  |  | (256,000 | ) |  | 704,000 |  |  | 96,000 |
Trade names, web properties | Indefinite |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 11,900,000 |  |  | $ | (1,178,672 | ) |  | $ | 10,721,328 |  |  | $ | 417,002 |
Goodwill |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | n/a
(1) | The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of $322,771 in the first quarter of 2013 to expense the remaining balance.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter as of June 30, 2013 is as follows:
2013 | $ | 397,002 |
2014 | 794,004 |
2015 | 794,004 |
2016 | 794,004 |
2017 | 634,004 |
Thereafter | 6,918,310 |
Total | $ | 10,331,328 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16265-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 44 -Subparagraph a -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition Tabular disclosure of the estimated aggregate amortization expense for intangible assets subject to amortization for each of the five succeeding fiscal years. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 + Details
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