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Litigation and Settlements (Details) (USD $) | 1 Months Ended | 0 Months Ended | 48 Months Ended | 58 Months Ended | 12 Months Ended |  |
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Oct. 31, 2009 legal_action | Nov. 04, 2010 Pending Litigation [Member] Express Revenue, Inc. v. Inuvo, Inc. [Member] | Dec. 31, 2012 Pending Litigation [Member] Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell [Member] | Dec. 31, 2012 Pending Litigation [Member] Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc. [Member] | Dec. 31, 2012 Pending Litigation [Member] Oltean, et al. (Terry Schultz) v. Think Partnership, Inc. [Member] | Dec. 31, 2012 Pending Litigation [Member] Oltean, et al. (Mike Baldock) v. Think Partnership, Inc. [Member] | Dec. 31, 2005 Shareholder Class Action Lawsuits [Member] claim | Sep. 30, 2011 Shareholder Class Action Lawsuits [Member] misstatement | Sep. 29, 2011 Shareholder Class Action Lawsuits [Member] misstatement
Loss Contingencies [Line Items] |  |  |  |  |  |  |  |  |
Number of class action lawsuits |  |  |  |  |  |  | 5 |  |
Number of alleged misstatements dismissed |  |  |  |  |  |  |  | 9 |
Number of alleged misstatements |  |  |  |  |  |  |  |  | 11
Damages sought |  | $ 30,000 | $ 60,000 | $ 200,000 | $ 200,000 | $ 187,500 |  |  |
Number of actions consolidated | 2 |  |  |  |  |  |  |  |

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