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Segment Analysis - Schedule of Gross Profit (Details) (USD $) | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2013 | Jun. 30, 2012 | Jun. 30, 2013 | Jun. 30, 2012
Gross profit | $ 6,166,117 | $ 6,776,640 | $ 14,605,028 | $ 10,196,040
Publisher Network |  |  |  |
Gross profit | 3,400,971 | 947,908 | 7,120,651 | 2,430,854
Percent of gross profit | 33.70% | 17.40% | 34.10% | 20.60%
Applications |  |  |  |
Gross profit | 2,765,146 | 5,828,732 | 7,484,377 | 7,765,186
Percent of gross profit | 91.00% | 78.40% | 91.60% | 79.10%
Total Net Revenue |  |  |  |
Gross profit | $ 6,166,117 | $ 6,776,640 | $ 14,605,028 | $ 10,196,040
Percent of gross profit | 47.00% | 52.60% | 50.30% | 47.10%

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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 + Details
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