XML 90 R36.htm IDEA: XBRL DOCUMENT
v2.4.0.8

Goodwill and Other Intangible Assets - Schedule of Goodwill and Intangible Assets (Details) (USD $) | 6 Months Ended |
--- | --- | ---
Jun. 30, 2013 | Dec. 31, 2012
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Net Carrying Value | $ 10,331,328 |  |
Intangible assets classified as current |  |  |
Carrying Value | 19,864,472 |  |
Accumulated Amortization and Impairment | (19,864,472) |  |
Net Carrying Value | 0 |  | 328,665
Amortization Expense | 328,665 |  |
Intangible assets classified as long-term |  |  |
Carrying Value | 11,900,000 |  |
Accumulated Amortization and Impairment | (1,178,672) |  |
Net Carrying Value | 10,721,328 |  |
Amortization Expense | 417,002 |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |
Carrying Value | 5,760,808 |  |
Accumulated Amortization and Impairment | 0 |  |
Net Carrying Value | 5,760,808 |  | 5,760,808
Trade names, web properties |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Carrying Value | 390,000 |  |
Accumulated Amortization and Impairment | 0 |  |
Net Carrying Value | 390,000 |  |
Amortization Expense | 0 |  |
Names database |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 9 months | [1] |
Carrying Value | 17,417,397 | [1] |
Accumulated Amortization and Impairment | (17,417,397) | [1] |
Net Carrying Value | 0 | [1] |
Amortization Expense | 322,771 | [1] |
Bundled downloads |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 4 months 15 days | [1] |
Carrying Value | 2,447,075 | [1] |
Accumulated Amortization and Impairment | (2,447,075) | [1] |
Net Carrying Value | 0 | [1] |
Amortization Expense | 5,894 | [1] |
Customer list, Google |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 20 years |  |
Carrying Value | 8,820,000 |  |
Accumulated Amortization and Impairment | (588,000) |  |
Net Carrying Value | 8,232,000 |  |
Amortization Expense | 220,500 |  |
Customer list, all other |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 10 years |  |
Carrying Value | 1,610,000 |  |
Accumulated Amortization and Impairment | (214,672) |  |
Net Carrying Value | 1,395,328 |  |
Amortization Expense | 80,502 |  |
Exclusivity agreement |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 1 year |  |
Carrying Value | 120,000 |  |
Accumulated Amortization and Impairment | (120,000) |  |
Net Carrying Value | 0 |  |
Amortization Expense | 20,000 |  |
Trade names, ALOT |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 5 years |  |
Carrying Value | 960,000 |  |
Accumulated Amortization and Impairment | (256,000) |  |
Net Carrying Value | 704,000 |  |
Amortization Expense | $ 96,000 |  |
[1] | The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of $322,771 in the first quarter of 2013 to expense the remaining balance.

X
- Definition Amortization of Intangible Assets, Relating to Current Assets + References No definition available. + Details
Name: | inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Amortization of Intangible Assets, Relating to Long Term Assets + References No definition available. + Details
Name: | inuv_AmortizationOfIntangibleAssetsRelatingToLongTermAssets
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Details
Name: | inuv_FiniteLivedIntangibleAssetsCurrentAbstract
Namespace Prefix: | inuv_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Finite-Lived Intangible Assets, Current Portion, Accumulated Amortization + References No definition available. + Details
Name: | inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Finite-Lived Intangible Assets, Current Portion, Gross + References No definition available. + Details
Name: | inuv_FiniteLivedIntangibleAssetsCurrentPortionGross
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Finite-Lived Intangible Assets, Long Term Portion, Accumulated Amortization + References No definition available. + Details
Name: | inuv_FiniteLivedIntangibleAssetsLongTermPortionAccumulatedAmortization
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Finite-Lived Intangible Assets, Long Term Portion, Gross + References No definition available. + Details
Name: | inuv_FiniteLivedIntangibleAssetsLongTermPortionGross
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Details
Name: | inuv_FiniteLivedIntangibleAssetsNonCurrentAbstract
Namespace Prefix: | inuv_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Intangible Assets - Current Portion, Net of Accumulated Amortization + References No definition available. + Details
Name: | inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Intangible Assets - Long Term Portion, Net of Accumulated Amortization + References No definition available. + Details
Name: | inuv_IntangibleAssetsLongTermPortionNetOfAccumulatedAmortization
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Details
Name: | inuv_ScheduleOfFiniteLivedIntangibleAssetsAndGoodwillLineItems
Namespace Prefix: | inuv_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph a(2) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_AmortizationOfIntangibleAssets
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph a(1) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph a(1) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_FiniteLivedIntangibleAssetsGross
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph a(1) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_FiniteLivedIntangibleAssetsNet
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References No definition available. + Details
Name: | us-gaap_FiniteLivedIntangibleAssetUsefulLife
Namespace Prefix: | us-gaap_
Data Type: | xbrli:durationItemType
Balance Type: | na
Period Type: | duration

X
- Definition Carrying amount as of the balance sheet date, which is the cumulative amount paid and (if applicable) the fair value of any noncontrolling interest in the acquiree, adjusted for any amortization recognized prior to the adoption of any changes in generally accepted accounting principles (as applicable) and for any impairment charges, in excess of the fair value of net assets acquired in one or more business combination transactions. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 141R -Paragraph 68 -Subparagraph l -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6388280&loc=d3e13770-109266 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph e -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 43 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 141R -Paragraph 72 -Subparagraph d -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph e -Clause 1 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 141R -Paragraph 34 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_Goodwill
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Gross amount, as of the balance sheet date, of the cumulative amount paid and (if applicable) the fair value of any noncontrolling interest in the acquiree, adjusted for any amortization recognized prior to the adoption of any changes in generally accepted accounting principles (as applicable), in excess of the fair value of net assets acquired in one or more business combination transactions. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a,h) -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 + Details
Name: | us-gaap_GoodwillGross
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition The accumulated impairment losses related to goodwill as of the balance sheet date. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a,h) -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 + Details
Name: | us-gaap_GoodwillImpairedAccumulatedImpairmentLoss
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Details
Name: | us-gaap_GoodwillImpairedAccumulatedImpairmentLossAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration