XML 85 R54.htm IDEA: XBRL DOCUMENT
v2.4.0.8

Related Party Transactions (Details) (Conway, USD $) | 6 Months Ended
--- | ---
Jun. 30, 2013
Conway |
Related Party Transaction [Line Items] |
Term of operating sublease | 2 years
Rent expense per month | $ 8,400
Future minimum sublease due | $ 193,200

X
- Definition Operating Leases, Rent Expense Per Month + References No definition available. + Details
Name: | inuv_OperatingLeasesRentExpensePerMonth
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Operating Leases, Term, Sublease + References No definition available. + Details
Name: | inuv_OperatingLeasesTermSublease
Namespace Prefix: | inuv_
Data Type: | xbrli:durationItemType
Balance Type: | na
Period Type: | duration

X
- Definition Contractually required future rental payments receivable on noncancelable subleasing arrangements. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 840 -SubTopic 20 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6453985&loc=d3e41502-112717 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 13 -Paragraph 16 -Subparagraph b(ii) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_OperatingLeasesFutureMinimumPaymentsDueFutureMinimumSubleaseRentals
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Details
Name: | us-gaap_RelatedPartyTransactionLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration