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Segments | 9 Months Ended
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Sep. 30, 2013
Segment Reporting [Abstract] |
Segments | Segments We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1, Organization and Business. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods. Listed below is a presentation of net revenue and gross profit by segment, which is consistent with how we manage the segments, for the three and nine months ended September 30, 2013 and 2012. Total assets by segment is not presented because we do not track assets at a segment level. Net Revenue by Industry Segment
| For the Three Months Ended |  | For the Nine Months Ended
| September 30, 2013 |  | September 30, 2012 |  | September 30, 2013 |  | September 30, 2012
| $ |  | % |  | $ |  | % |  | $ |  | % |  | $ |  | %
Partner Network | 10,807,377 |  |  | 74.5 | % |  | 6,472,905 |  |  | 41.8 | % |  | 28,232,281 |  |  | 64.8 | % |  | 17,713,488 |  |  | 47.7 | %
Owned and Operated Network | 3,701,673 |  |  | 25.5 | % |  | 9,008,520 |  |  | 58.2 | % |  | 15,326,976 |  |  | 35.2 | % |  | 19,409,070 |  |  | 52.3 | %
Total net revenue | 14,509,050 |  |  | 100.0 | % |  | 15,481,425 |  |  | 100.0 | % |  | 43,559,257 |  |  | 100.0 | % |  | 37,122,558 |  |  | 100.0 | %
Gross Profit by Industry Segment
| For the Three Months Ended |  | For the Nine Months Ended
| September 30, 2013 |  | September 30, 2012 |  | September 30, 2013 |  | September 30, 2012
| $ |  | Gross Profit % |  | $ |  | Gross Profit % |  | $ |  | Gross Profit % |  | $ |  | Gross Profit %
Partner Network | 2,793,999 |  |  | 25.9 | % |  | 848,580 |  |  | 13.1 | % |  | 6,456,050 |  |  | 22.9 | % |  | 2,696,477 |  |  | 15.2 | %
Owned and Operated Network | 3,531,987 |  |  | 95.4 | % |  | 7,887,817 |  |  | 87.6 | % |  | 14,474,964 |  |  | 94.4 | % |  | 16,235,961 |  |  | 83.7 | %
Total gross profit | 6,325,986 |  |  | 43.6 | % |  | 8,736,397 |  |  | 56.4 | % |  | 20,931,014 |  |  | 48.1 | % |  | 18,932,438 |  |  | 51.0 | %

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 + Details
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