XML 20 R24.htm IDEA: XBRL DOCUMENT
v2.4.0.8

Goodwill and Other Intangible Assets (Tables) | 9 Months Ended
--- | ---
Sep. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of our intangible assets from continuing operations as of September 30, 2013:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | 2013 Amortization Expense
Names database (1) | 9 months |  | $ | 17,417,397 |  |  | $ | (17,417,397 | ) |  | $ | — |  |  | $ | 322,771 |
Bundled downloads (1) | 4.5 months |  | 2,447,075 |  |  | (2,447,075 | ) |  | — |  |  | 5,894 |
Intangible assets classified as current |  |  | $ | 19,864,472 |  |  | $ | (19,864,472 | ) |  | $ | — |  |  | $ | 328,665 |
Customer list, Google | 20 years |  | 8,820,000 |  |  | (698,250 | ) |  | 8,121,750 |  |  | 330,750 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (254,923 | ) |  | 1,355,077 |  |  | 120,753 |
Exclusivity agreement | 1 year |  | 120,000 |  |  | (120,000 | ) |  | — |  |  | 20,000 |
Trade names, ALOT | 5 years |  | 960,000 |  |  | (304,000 | ) |  | 656,000 |  |  | 144,000 |
Trade names, web properties | Indefinite |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 11,900,000 |  |  | $ | (1,377,173 | ) |  | $ | 10,522,827 |  |  | $ | 615,503 |
Goodwill |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | n/a
(1) | The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of $322,771 in the first quarter of 2013 to expense the remaining balance.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter as of September 30, 2013 is as follows:
2013 | $ | 198,501 |
2014 | 794,004 |
2015 | 794,004 |
2016 | 794,004 |
2017 | 634,004 |
Thereafter | 6,918,310 |
Total | $ | 10,132,827 |

X
- Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 + Details
Name: | us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
Name: | us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration