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Segments (Tables) | 9 Months Ended
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Sep. 30, 2013
Segment Reporting [Abstract] |
Schedule of all reportable segments | Listed below is a presentation of net revenue and gross profit by segment, which is consistent with how we manage the segments, for the three and nine months ended September 30, 2013 and 2012. Total assets by segment is not presented because we do not track assets at a segment level. Net Revenue by Industry Segment
| For the Three Months Ended |  | For the Nine Months Ended
| September 30, 2013 |  | September 30, 2012 |  | September 30, 2013 |  | September 30, 2012
| $ |  | % |  | $ |  | % |  | $ |  | % |  | $ |  | %
Partner Network | 10,807,377 |  |  | 74.5 | % |  | 6,472,905 |  |  | 41.8 | % |  | 28,232,281 |  |  | 64.8 | % |  | 17,713,488 |  |  | 47.7 | %
Owned and Operated Network | 3,701,673 |  |  | 25.5 | % |  | 9,008,520 |  |  | 58.2 | % |  | 15,326,976 |  |  | 35.2 | % |  | 19,409,070 |  |  | 52.3 | %
Total net revenue | 14,509,050 |  |  | 100.0 | % |  | 15,481,425 |  |  | 100.0 | % |  | 43,559,257 |  |  | 100.0 | % |  | 37,122,558 |  |  | 100.0 | %
Gross Profit by Industry Segment
| For the Three Months Ended |  | For the Nine Months Ended
| September 30, 2013 |  | September 30, 2012 |  | September 30, 2013 |  | September 30, 2012
| $ |  | Gross Profit % |  | $ |  | Gross Profit % |  | $ |  | Gross Profit % |  | $ |  | Gross Profit %
Partner Network | 2,793,999 |  |  | 25.9 | % |  | 848,580 |  |  | 13.1 | % |  | 6,456,050 |  |  | 22.9 | % |  | 2,696,477 |  |  | 15.2 | %
Owned and Operated Network | 3,531,987 |  |  | 95.4 | % |  | 7,887,817 |  |  | 87.6 | % |  | 14,474,964 |  |  | 94.4 | % |  | 16,235,961 |  |  | 83.7 | %
Total gross profit | 6,325,986 |  |  | 43.6 | % |  | 8,736,397 |  |  | 56.4 | % |  | 20,931,014 |  |  | 48.1 | % |  | 18,932,438 |  |  | 51.0 | %

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- Definition Schedule of Reportable Segments + References No definition available. + Details
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