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Segments - Schedule of Gross Profit (Details) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2013 | Sep. 30, 2012 | Sep. 30, 2013 | Sep. 30, 2012
Gross profit | $ 6,325,986 | $ 8,736,397 | $ 20,931,014 | $ 18,932,438
Partner Network |  |  |  |
Gross profit | 2,793,999 | 848,580 | 6,456,050 | 2,696,477
Percent of gross profit | 25.90% | 13.10% | 22.90% | 15.20%
Owned and Operated Network |  |  |  |
Gross profit | 3,531,987 | 7,887,817 | 14,474,964 | 16,235,961
Percent of gross profit | 95.40% | 87.60% | 94.40% | 83.70%
Total Net Revenue |  |  |  |
Gross profit | $ 6,325,986 | $ 8,736,397 | $ 20,931,014 | $ 18,932,438
Percent of gross profit | 43.60% | 56.40% | 48.10% | 51.00%

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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
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