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Goodwill and Other Intangible Assets - Schedule of Goodwill and Intangible Assets (Details) (USD $) | 9 Months Ended |  | 9 Months Ended | 3 Months Ended | 9 Months Ended
--- | --- | --- | --- | --- | ---
Sep. 30, 2013 | Dec. 31, 2012 | Sep. 30, 2013 Trade names, web properties | Mar. 31, 2013 Names database | Sep. 30, 2013 Names database | Sep. 30, 2013 Bundled downloads | Sep. 30, 2013 Customer list, Google | Sep. 30, 2013 Customer list, all other | Sep. 30, 2013 Exclusivity agreement | Sep. 30, 2013 Trade names, ALOT
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Term |  |  |  |  |  | 9 months | [1] | 4 months 15 days | [1] | 20 years | 10 years | 1 year | 5 years
Carrying Value |  |  | $ 390,000 |  |  | $ 17,417,397 | [1] | $ 2,447,075 | [1] | $ 8,820,000 | $ 1,610,000 | $ 120,000 | $ 960,000
Accumulated Amortization and Impairment |  |  | 0 |  |  | (17,417,397) | [1] | (2,447,075) | [1] | (698,250) | (254,923) | (120,000) | (304,000)
Net Carrying Value | 10,132,827 |  | 390,000 |  |  | 0 | [1] | 0 | [1] | 8,121,750 | 1,355,077 | 0 | 656,000
Amortization Expense |  |  | 0 | 322,771 | [1] |  |  | 5,894 | [1] | 330,750 | 120,753 | 20,000 | 144,000
Intangible assets classified as current |  |  |  |  |  |  |  |  |  |  |  |  |
Carrying Value | 19,864,472 |  |  |  |  |  |  |  |  |  |  |  |
Accumulated Amortization and Impairment | (19,864,472) |  |  |  |  |  |  |  |  |  |  |  |
Net Carrying Value | 0 | 328,665 |  |  |  |  |  |  |  |  |  |  |
Amortization Expense | 328,665 |  |  |  |  |  |  |  |  |  |  |  |
Intangible assets classified as long-term |  |  |  |  |  |  |  |  |  |  |  |  |
Carrying Value | 11,900,000 |  |  |  |  |  |  |  |  |  |  |  |
Accumulated Amortization and Impairment | (1,377,173) |  |  |  |  |  |  |  |  |  |  |  |
Net Carrying Value | 10,522,827 |  |  |  |  |  |  |  |  |  |  |  |
Amortization Expense | 615,503 |  |  |  |  |  |  |  |  |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |  |  |  |  |  |  |  |  |  |
Carrying Value | 5,760,808 |  |  |  |  |  |  |  |  |  |  |  |
Accumulated Amortization and Impairment | 0 |  |  |  |  |  |  |  |  |  |  |  |
Net Carrying Value | $ 5,760,808 | $ 5,760,808 |  |  |  |  |  |  |  |  |  |  |
[1] | The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of $322,771 in the first quarter of 2013 to expense the remaining balance.

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